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Data plays a huge role in helping you design and deploy impactful SEO campaigns. That’s why you need to know the right SEO data to&#8230;</p>\nThe post <a href="https://aioseo.com/how-to-use-seo-data-to-boost-search-rankings/">How to Use SEO Data to Boost Your Search Rankings </a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Kato Nkhoma";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:23900:"<p>Would you like to know how to use SEO data to boost your search rankings?</p>\n\n\n\n<p>Data plays a huge role in helping you design and deploy impactful SEO campaigns. That’s why you need to know the right SEO data to collect and how to use it to boost your rankings.</p>\n\n\n\n<p>In this article, we’ll show you which SEO data you need, how to interpret it, and how to use it to enhance your SEO.</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-what-is-seo-data-and-why-is-it-important">What is SEO Data, and Why is it Important?</a></li><li><a href="#aioseo-7-ways-to-use-seo-data-to-boost-your-rankings">7 Ways to Use SEO Data to Boost Your Rankings</a><ul><li><a href="#aioseo-1-check-for-and-optimize-keywords-that-are-dropping-in-rankings">1. Check for and Optimize Keywords that are Dropping in Rankings</a></li><li><a href="#aioseo-2-create-a-strategy-to-help-you-move-up-in-rankings">2. Create a Strategy to Help You Move Up in Rankings</a></li><li><a href="#aioseo-3-find-internal-linking-opportunities">3. Find Internal Linking Opportunities</a></li><li><a href="#aioseo-4-monitor-impressions-to-understand-and-boost-your-reach">4. Monitor Impressions to Understand and Boost Your Reach</a></li><li><a href="#aioseo-5-increase-average-ctr-to-boost-your-rankings">5. Increase Average CTR to Boost Your Rankings</a></li><li><a href="#aioseo-6-set-effective-s-m-a-r-t-seo-goals">6. Set Effective S.M.A.R.T. SEO Goals</a></li><li><a href="#aioseo-7-keep-tabs-on-page-speed">7. Keep Tabs on Page Speed</a></li></ul></li><li><a href="#aioseo-seo-data-its-the-edge-you-need-to-outrank-your-competitors">SEO Data: It’s the Edge You Need to Outrank Your Competitors</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id="aioseo-what-is-seo-data-and-why-is-it-important">What is SEO Data, and Why is it Important?</h2>\n\n\n\n<p>SEO data refers to any metrics used to create and monitor SEO campaigns. Some examples of SEO data include:</p>\n\n\n\n<ul>\n<li><strong>Organic traffic</strong>: Organic traffic refers to visitors who visit your website from search engine results instead of paid ads. The more organic traffic you drive, the stronger the indication that your SEO strategy is working.</li>\n\n\n\n<li><strong>Search impressions</strong>: Search impressions refer to the instances your content appears on the user&#8217;s screen. More impressions indicate that your organic reach is increasing.</li>\n\n\n\n<li><strong>Organic rankings/Average position</strong>: This metric shows your position on <a href="https://aioseo.com/what-are-serps/" title="What Are SERPs (And Why Are they Important to SEO)?">search engine results pages</a> (SERPs) in relation to competing content. This doesn’t factor in ads.</li>\n\n\n\n<li><strong>Average clickthrough rate (CTR)</strong>: This shows the average number of times searchers click on your search listing in proportion to impressions.</li>\n\n\n\n<li><strong>Page speed</strong>: Measured in milliseconds, page speed refers to the time it takes for a web page to load. This is an important metric as it impacts your <a href="https://www.wpbeginner.com/wp-tutorials/how-to-optimize-core-web-vitals-for-wordpress-ultimate-guide/" target="_blank" rel="noopener" title="">Core Web Vitals</a>.</li>\n\n\n\n<li>And more</li>\n</ul>\n\n\n\n<p>These metrics, and more, are essential to helping you measure the performance of your SEO strategy. They’re also vital in helping you create better iterations of your campaigns.</p>\n\n\n\n<h2 id="aioseo-7-ways-to-use-seo-data-to-boost-your-rankings">7 Ways to Use SEO Data to Boost Your Rankings</h2>\n\n\n\n<p>Ready to use SEO Data to boost your search rankings?</p>\n\n\n\n<p>Here are some tips to help you do that.</p>\n\n\n\n<h3 id="aioseo-1-check-for-and-optimize-keywords-that-are-dropping-in-rankings">1. Check for and Optimize Keywords that are Dropping in Rankings</h3>\n\n\n\n<p>One of the first ways to use SEO data to boost your rankings is to check keyword performance. This is easy to do in WordPress if you are an <a href="https://aioseo.com/pricing/" title="Pricing">All In One SEO</a> (AIOSEO) user. </p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="700" height="311" src="https://aioseo.com/wp-content/uploads/2022/05/aioseo.png" alt="AIOSEO is a powerful SEO tool with powerful SEO data reporting functionality." class="wp-image-170372" srcset="https://aioseo.com/wp-content/uploads/2022/05/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2022/05/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2022/05/aioseo-600x267.png 600w, https://aioseo.com/wp-content/uploads/2022/05/aioseo-135x60.png 135w, https://aioseo.com/wp-content/uploads/2022/05/aioseo-203x90.png 203w" sizes="(max-width: 700px) 100vw, 700px" /></figure>\n\n\n\n<p><a href="https://aioseo.com/pricing/" title="Pricing">AIOSEO</a> is the best WordPress SEO plugin on the market and has been downloaded over 100 million times. Millions of savvy website owners and marketers trust the plugin to help them dominate SERPs and drive relevant site traffic. This is because the plugin has many <a href="https://aioseo.com/features/" title="Features">powerful SEO features and modules</a> to help you optimize your website for search engines and users.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href="https://aioseo.com/docs/installing-all-in-one-seo-pro/" title="Installing All in One SEO Pro">installation guide</a>.</p>\n\n\n\n<p>One of the most beloved features in AIOSEO is the brand-new <a href="https://aioseo.com/google-search-console-integration/" title="Announcing AIOSEO 4.3.0 – Get Powerful Insights With Our Google Search Console Integration">Search Statistics module</a>, our Google Search Console integration.</p>\n\n\n\n<p>To monitor your keywords, simply go to <strong>Search Statistics » Keyword Rankings</strong>.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="288" src="https://aioseo.com/wp-content/uploads/2023/04/search-statistics-keyword-rankings.png" alt="You can monitor keyword performance using Search Statistics." class="wp-image-177217" srcset="https://aioseo.com/wp-content/uploads/2023/04/search-statistics-keyword-rankings.png 702w, https://aioseo.com/wp-content/uploads/2023/04/search-statistics-keyword-rankings-300x123.png 300w, https://aioseo.com/wp-content/uploads/2023/04/search-statistics-keyword-rankings-600x246.png 600w, https://aioseo.com/wp-content/uploads/2023/04/search-statistics-keyword-rankings-146x60.png 146w, https://aioseo.com/wp-content/uploads/2023/04/search-statistics-keyword-rankings-219x90.png 219w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>The Keyword Performance report will show you all your keywords, those that are dropping in rankings and those that are going up.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="401" src="https://aioseo.com/wp-content/uploads/2023/04/how-to-track-seo-keyword-rankings-top-losing.png" alt="Search Statistics gives you valuable SEO data such as Top Winning and Top Losing keywords." class="wp-image-177220" srcset="https://aioseo.com/wp-content/uploads/2023/04/how-to-track-seo-keyword-rankings-top-losing.png 702w, https://aioseo.com/wp-content/uploads/2023/04/how-to-track-seo-keyword-rankings-top-losing-300x171.png 300w, https://aioseo.com/wp-content/uploads/2023/04/how-to-track-seo-keyword-rankings-top-losing-600x343.png 600w, https://aioseo.com/wp-content/uploads/2023/04/how-to-track-seo-keyword-rankings-top-losing-105x60.png 105w, https://aioseo.com/wp-content/uploads/2023/04/how-to-track-seo-keyword-rankings-top-losing-158x90.png 158w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>To boost your rankings and drive more traffic to your site, you’ll want to note the keywords that are dropping in rankings. Once you’ve compiled your list, revisit your content to better optimize for those keywords.</p>\n\n\n\n<h3 id="aioseo-2-create-a-strategy-to-help-you-move-up-in-rankings">2. Create a Strategy to Help You Move Up in Rankings</h3>\n\n\n\n<p>Another way to use SEO data to boost your rankings is to monitor your position on search engine results pages (SERPs).</p>\n\n\n\n<p>You can easily do this with AIOSEO’s Search Statistics module, as it lets you easily track your content and keyword positions right from your WordPress dashboard.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="700" height="373" src="https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-position.png" alt="You can easily track your keyword positions using AIOSEO." class="wp-image-177221" srcset="https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-position.png 700w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-position-300x160.png 300w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-position-600x320.png 600w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-position-113x60.png 113w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-position-169x90.png 169w" sizes="(max-width: 700px) 100vw, 700px" /></figure>\n\n\n\n<p>Knowing where your content ranks is vital as it helps you know how to get it to move up in rankings. And in case you didn’t know, research shows that moving up one position in rankings can result in as much as a <a href="https://backlinko.com/google-ctr-stats" target="_blank" rel="noopener nofollow" title="">2.8% increase in clickthrough rates</a> (CTR).</p>\n\n\n\n<p>For detailed tips on how to move your content up in rankings, <a href="https://aioseo.com/search-statistics-power-hacks-to-help-boost-your-rankings/" title="6 Search Statistics Power Hacks to Help Boost Your Rankings">check out this guide</a>.</p>\n\n\n\n<h3 id="aioseo-3-find-internal-linking-opportunities">3. Find Internal Linking Opportunities</h3>\n\n\n\n<p>Internal linking is another critical ingredient in boosting rankings. This is why checking for internal linking opportunities should be part of your SEO data collecting and monitoring. Doing this is easy, thanks to AIOSEO’s <a href="https://aioseo.com/features/internal-link-assistant/" title="Link Assistant">Link Assistant</a>. </p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="700" height="329" src="https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started.png" alt="Link Assistant is a powerful tool you can use to boost your internal linking strategy." class="wp-image-81561" srcset="https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started.png 700w, https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started-300x141.png 300w, https://aioseo.com/wp-content/uploads/2022/03/elementor-seo-internal-linking-with-link-assistant-getting-started-600x282.png 600w" sizes="(max-width: 700px) 100vw, 700px" /></figure>\n\n\n\n<p>Link Assistant is a powerful module that crawls your site and checks for internal and external links and <a href="https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/" title="How to Easily Find and Fix Orphan Pages in WordPress">orphaned posts</a>. </p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="700" height="381" src="https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png" alt="To help boost your internal linking strategy, Link Assistant" class="wp-image-79017" srcset="https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png 700w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-300x163.png 300w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-600x327.png 600w" sizes="(max-width: 700px) 100vw, 700px" /></figure>\n\n\n\n<p>The best part about the tool is that it checks linking opportunities and automates internal link building between your posts. As a result, you can build links faster and more efficiently.&nbsp;</p>\n\n\n\n<p>One of the biggest advantages of building internal links is that it makes it easier for search engines to crawl and index your content. In addition, strategic internal linking also helps you build topical authority. These 2 benefits, and more, play a huge role in boosting your rankings.&nbsp;</p>\n\n\n\n<p><a href="https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/" title="How to Use Link Assistant to Optimize Your Internal Linking Strategy">Check out this tutorial</a> for more information on using Link Assistant to speed up your internal linking and boost on-page SEO.</p>\n\n\n\n<h3 id="aioseo-4-monitor-impressions-to-understand-and-boost-your-reach">4. Monitor Impressions to Understand and Boost Your Reach</h3>\n\n\n\n<p>Impressions refer to the number of times searchers have seen your search listing on SERPs. This metric is not action-based but helps show your content’s reach.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="369" src="https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-impressions.png" alt="Search Impressions are another valuable piece of SEO data you can use to boost your search rankings." class="wp-image-177223" srcset="https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-impressions.png 702w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-impressions-300x158.png 300w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-impressions-600x315.png 600w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-impressions-114x60.png 114w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-impressions-171x90.png 171w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Impressions are important to your SEO as they are a general indicator of how well your SEO strategy is performing. More impressions signify that people are seeing your content. They also increase the chances of people clicking on your link.</p>\n\n\n\n<p>One of the most effective ways to increase your impressions is to target the right keywords and optimize for them. You also need to ensure your content meets search intent. Another way is to build internal links strategically, as this helps increase your topical authority. </p>\n\n\n\n<h3 id="aioseo-5-increase-average-ctr-to-boost-your-rankings">5. Increase Average CTR to Boost Your Rankings</h3>\n\n\n\n<p>Average CTR (Avg. CTR) is the number of clicks your search listing receives divided by impressions. This is another vital piece of SEO data you can use to boost your rankings. If you are an AIOSEO user, you don’t have to switch to Google Search Console or any other tool to get this metric. Instead, you can find it in the Search Statistics module in the Keyword Performance report. </p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="354" src="https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-average-ctr.png" alt="Knowing your average CTR will help you create strategies to boost organic clicks." class="wp-image-177224" srcset="https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-average-ctr.png 702w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-average-ctr-300x151.png 300w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-average-ctr-600x303.png 600w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-average-ctr-119x60.png 119w, https://aioseo.com/wp-content/uploads/2023/04/how-to-use-seo-data-average-ctr-178x90.png 178w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Improving your CTR is a fantastic way to boost rankings, as it signals to search engines that users find your content valuable. One way you can improve your CTR is by <a href="https://aioseo.com/how-to-add-faq-schema-in-wordpress/" title="How to Add FAQ Schema in WordPress [The Easiest Way]">adding FAQ schema</a> to your content. Doing so optimizes your search snippets for visibility and leads to rich snippets that offer users a better experience.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="337" src="https://aioseo.com/wp-content/uploads/2023/02/search-statistics-faqs.png" alt="Adding FAQ schema to your content helps boost your online visibility." class="wp-image-159662" srcset="https://aioseo.com/wp-content/uploads/2023/02/search-statistics-faqs.png 702w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-faqs-300x144.png 300w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-faqs-600x288.png 600w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-faqs-125x60.png 125w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-faqs-187x90.png 187w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Other ways to increase your average CTR include optimizing your URL, title, and meta description.</p>\n\n\n\n<p>For other tips on boosting your organic CTR, <a href="https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/" title="8 Proven Ways to Increase Your Organic Clickthrough Rates">check out this article</a>.</p>\n\n\n\n<h3 id="aioseo-6-set-effective-s-m-a-r-t-seo-goals">6. Set Effective S.M.A.R.T. SEO Goals</h3>\n\n\n\n<p>Data plays a huge role in helping you set effective goals for your SEO campaigns. That’s why you should set <a href="https://www.searchenginejournal.com/smart-seo-goals/448096/" target="_blank" rel="noopener nofollow" title="">S.M.A.R.T. SEO goals</a> using the data you collect from your site. For example, we created the Search Statistics module to help you track content performance and keyword rankings. </p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="390" src="https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance.png" alt="You can track content performance using AIOSEO''s Search Statistics module." class="wp-image-159654" srcset="https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance.png 702w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance-300x167.png 300w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance-600x333.png 600w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance-108x60.png 108w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance-162x90.png 162w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>This is essential SEO data you can use to set simple SEO goals. For example, getting 1-3 articles in the top 10 positions in X months. Or you can set a goal of maintaining 5 articles in the top 20.</p>\n\n\n\n<p>You can also use this SEO data to set content goals. One way to do this is to check your content and keywords that are performing well. This will give you an idea of the content your audience is hungry for. As a result, you can set goals to replicate similar content and have it rank as well as your top-performing content.</p>\n\n\n\n<h3 id="aioseo-7-keep-tabs-on-page-speed">7. Keep Tabs on Page Speed</h3>\n\n\n\n<p>Page loading speed is an essential ranking factor. That’s why your SEO data must include page speed reports. You can get this in Search Statistics by going to <strong>Search Statistics » SEO Statistics</strong>. Next, scroll down to the <strong>Content Performance</strong> section.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="404" src="https://aioseo.com/wp-content/uploads/2023/04/best-content-optimization-tools-aioseo-search-statistics.png" alt="Check your content performance report to get the page speed of each of your web pages." class="wp-image-177231" srcset="https://aioseo.com/wp-content/uploads/2023/04/best-content-optimization-tools-aioseo-search-statistics.png 702w, https://aioseo.com/wp-content/uploads/2023/04/best-content-optimization-tools-aioseo-search-statistics-300x173.png 300w, https://aioseo.com/wp-content/uploads/2023/04/best-content-optimization-tools-aioseo-search-statistics-600x345.png 600w, https://aioseo.com/wp-content/uploads/2023/04/best-content-optimization-tools-aioseo-search-statistics-104x60.png 104w, https://aioseo.com/wp-content/uploads/2023/04/best-content-optimization-tools-aioseo-search-statistics-156x90.png 156w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>In this section, you can click the link to the page you want to test for speed. This will generate a report that includes a Speed Test.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="325" src="https://aioseo.com/wp-content/uploads/2023/02/seo-reporting-speed-test.png" alt="Improving page speed is a vital component of boosting your rankings." class="wp-image-159681" srcset="https://aioseo.com/wp-content/uploads/2023/02/seo-reporting-speed-test.png 702w, https://aioseo.com/wp-content/uploads/2023/02/seo-reporting-speed-test-300x139.png 300w, https://aioseo.com/wp-content/uploads/2023/02/seo-reporting-speed-test-600x278.png 600w, https://aioseo.com/wp-content/uploads/2023/02/seo-reporting-speed-test-130x60.png 130w, https://aioseo.com/wp-content/uploads/2023/02/seo-reporting-speed-test-194x90.png 194w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p></p>\n\n\n\n<p>If your speed test results are poor, you can work on improving your score. This can have a positive impact on rankings.</p>\n\n\n\n<p>For detailed instructions on improving your page load speed, <a href="https://aioseo.com/10-quick-easy-ways-to-speed-up-your-site/" title="10 Ways to Speed up Your WordPress Site">check out this informative guide</a>.</p>\n\n\n\n<h2 id="aioseo-seo-data-its-the-edge-you-need-to-outrank-your-competitors">SEO Data: It’s the Edge You Need to Outrank Your Competitors</h2>\n\n\n\n<p>Leveraging SEO data is an excellent way to get ahead of the competition on SERPs. It has many advantages, including helping you monitor your performance and create better iterations of your SEO strategy.</p>\n\n\n\n<p>Most of all, the right SEO data can help you boost your rankings on SERPs, resulting in more traffic, engagement, and sales.</p>\n\n\n\n<p>We hope this post helped you find the best content optimization tool for SEO for your site. You may also want to check out other articles on our blog, like our guide on <a href="https://aioseo.com/how-to-use-ai-seo-software-to-boost-rankings/" title="How to Use AI SEO Software to Boost Your Rankings">using AI software to boost rankings</a> or our tutorial on <a href="https://aioseo.com/how-to-add-product-review-schema-in-wordpress/">adding product review schema in WordPress</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href="https://twitter.com/aioseopack" target="_blank" rel="noopener nofollow" title="">Twitter</a>, <a href="https://www.linkedin.com/company/aioseo/" target="_blank" rel="noopener nofollow" title="">LinkedIn</a>, or <a href="https://facebook.com/aioseopack/" target="_blank" rel="noopener nofollow" title="">Facebook</a> to stay in the loop.  </p>The post <a href="https://aioseo.com/how-to-use-seo-data-to-boost-search-rankings/">How to Use SEO Data to Boost Your Search Rankings </a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:69:"https://aioseo.com/how-to-use-seo-data-to-boost-search-rankings/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:1;a:6:{s:4:"data";s:85:"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:52:"What is Anchor Text and How Does it Impact Your SEO?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:156:"https://aioseo.com/what-is-anchor-text-and-how-does-it-impact-seo/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-anchor-text-and-how-does-it-impact-seo";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:75:"https://aioseo.com/what-is-anchor-text-and-how-does-it-impact-seo/#comments";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 06 Apr 2023 14:06:23 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:5:{i:0;a:5:{s:4:"data";s:4:"Blog";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:8:"SEO Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:11:"Anchor text";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:30:"Optimizing anchor text for SEO";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:19:"What is anchor text";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://aioseo.com/?p=175534";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:446:"<p>Wondering what anchor text is and whether it affects SEO? Because anchor text is so common it’s easy to miss its role in search engine optimization. In this article you&#8217;ll learn what anchor text is and a simple approach to&#8230;</p>\nThe post <a href="https://aioseo.com/what-is-anchor-text-and-how-does-it-impact-seo/">What is Anchor Text and How Does it Impact Your SEO?</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:15:"Sherrie Gossett";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:19703:"<p>Wondering what anchor text is and whether it affects SEO?</p>\n\n\n\n<p>Because anchor text is so common it’s easy to miss its role in search engine optimization.</p>\n\n\n\n<p>In this article you&#8217;ll learn what anchor text is and a simple approach to optimize it for SEO.</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-is-anchor-text-a-ranking-factor">Is Anchor Text a Ranking Factor?</a><ul></ul></li><li><a href="#aioseo-how-does-anchor-text-impact-seo">How Does Anchor Text Impact SEO?</a><ul><li><a href="#aioseo-internal-linking-and-relevance">Internal Linking and Relevance</a><ul></ul></li><li><a href="#aioseo-backlinks-and-money-anchors">Backlinks and Money Anchors</a><ul></ul></li></ul></li><li><a href="#aioseo-how-to-optimize-anchor-text-for-user-experience">How to Optimize Anchor Text</a></li><li><a href="#aioseo-different-types-of-anchor-text">Different Types of Anchor Text</a><ul></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id="aioseo-what-is-anchor-text">What is Anchor Text?</h2>\n\n\n\n<p>Anchor text is hyperlinked, clickable text on a web page.</p>\n\n\n\n<p>Here&#8217;s an example in a sentence: &#8220;To boost your click-through rates, consider making your pages eligible to be displayed as <a href="https://aioseo.com/how-to-add-rich-snippets-to-wordpress/" title=""><strong>rich snippets</strong></a>.&#8221;</p>\n\n\n\n<p>In this example, &#8220;<strong>rich snippets</strong>&#8221; is anchor text.</p>\n\n\n\n<p>Both people and search engines read anchor text to understand what the linked page is about.</p>\n\n\n\n<h2 id="aioseo-is-anchor-text-a-ranking-factor">Is Anchor Text a Ranking Factor?</h2>\n\n\n\n<p>Yes, anchor text is a ranking factor with Google Search. It helps the search engine&#8217;s crawlers understand page content, and that may influence how a page ranks in related search queries.</p>\n\n\n\n<h3 id="aioseo-good-anchor-text">Good Anchor Text</h3>\n\n\n\n<p>Good anchor text is clear and straightforward. It tells the reader (and search engines) what the linked page is about. This helps the reader decide whether they want to click the link.</p>\n\n\n\n<p>For example consider this sentence: &#8220;It&#8217;s not unusual for small business owners to receive unsolicited email pitching <a href="https://aioseo.com/small-business-seo-scams-how-to-detect-and-avoid-them/" title="">SEO scams</a>.&#8221;</p>\n\n\n\n<p>Because &#8220;SEO scams&#8221; is the anchor text, anyone clicking on the link will expect to see information about SEO scams. In our example, the anchor text is a good match for the linked page.</p>\n\n\n\n<p>By contrast, bad anchor text is confusing or misleading. For example, anchor link text that says &#8220;click here to win a MacBook Pro,&#8221; is clear. But if the link takes you to a page that has no such contest, the reader will feel tricked. These are called &#8220;spammy links.&#8221; And Google penalizes those.</p>\n\n\n\n<p>In addition, Google recommends to:</p>\n\n\n\n<ul>\n<li>Avoid <strong>generic anchor text </strong>like &#8220;click here.&#8221;</li>\n\n\n\n<li>Keep anchor text <strong>concise</strong>. (Don&#8217;t link entire sentences or paragraphs.)</li>\n\n\n\n<li>Avoid <strong>keyword stuffing</strong>. (Don&#8217;t try to cram lots of keywords into your anchor text.)</li>\n</ul>\n\n\n\n<p>Good anchor text practice applies also to both internal and external links.</p>\n\n\n\n<h2 id="aioseo-how-does-anchor-text-impact-seo">How Does Anchor Text Impact SEO?</h2>\n\n\n\n<p>Anchor text can have a surprising effect on <a href="http://www.wpbeginner.com/wordpress-seo/" target="_blank" rel="noopener" title="">SEO</a>. How you use anchor text on your own site is one issue. The other is how other sites linking to you use anchor text.</p>\n\n\n\n<p>Let&#8217;s start with the former.</p>\n\n\n\n<h3 id="aioseo-internal-linking-and-relevance">Internal Linking and Relevance</h3>\n\n\n\n<p>Internal linking is important for SEO. It helps Google understand which pages on your site are the most important and how your content and topics are related</p>\n\n\n\n<p>And by offering, for example, related reading recommendations, you can make the most of organic traffic you&#8217;ve already attracted to a page.</p>\n\n\n\n<p>Also, adding internal links to <a href="https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/">orphan pages</a> can help them rank in search engine results pages (SERPs).</p>\n\n\n\n<p>In all these cases, anchor text that is <strong>explicit</strong> helps Google understand what the linked page is about. And that can impact the ranking of that page.</p>\n\n\n\n<p>When adding links, a good rule of thumb is to always consider first what&#8217;s best for the reader.</p>\n\n\n\n<h4 id="aioseo-an-easy-way-to-do-internal-linking">An Easy Way to do Internal Linking</h4>\n\n\n\n<p>There&#8217;s an easy way to add internal linking to your SEO strategy. We recommend using the<a href="https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/"> Link Assistant</a>, a beginner-friendly tool that comes with the <a href="https://aioseo.com/pricing/"> All in One SEO (AIOSEO) WordPress plugin</a> (Pro version).</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="583" src="https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-1024x583.png" alt="aioseo link assistant dashboard" class="wp-image-166324" srcset="https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-1024x583.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-300x171.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-768x437.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-600x341.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-105x60.png 105w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-158x90.png 158w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1.png 1220w" sizes="100vw" /></figure>\n\n\n\n<p>Link Assistant will show you:</p>\n\n\n\n<ul>\n<li>How to find and fix<a href="https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/"> orphan pages</a>.</li>\n\n\n\n<li>Suggestions for internal links.</li>\n\n\n\n<li>Suggested anchor text.</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="339" src="https://aioseo.com/wp-content/uploads/2023/04/link-assistant-anchor-text-1024x339.png" alt="edit anchor text" class="wp-image-175573" srcset="https://aioseo.com/wp-content/uploads/2023/04/link-assistant-anchor-text-1024x339.png 1024w, https://aioseo.com/wp-content/uploads/2023/04/link-assistant-anchor-text-300x99.png 300w, https://aioseo.com/wp-content/uploads/2023/04/link-assistant-anchor-text-768x254.png 768w, https://aioseo.com/wp-content/uploads/2023/04/link-assistant-anchor-text-600x198.png 600w, https://aioseo.com/wp-content/uploads/2023/04/link-assistant-anchor-text-181x60.png 181w, https://aioseo.com/wp-content/uploads/2023/04/link-assistant-anchor-text-272x90.png 272w, https://aioseo.com/wp-content/uploads/2023/04/link-assistant-anchor-text.png 1312w" sizes="100vw" /><figcaption class="wp-element-caption"><em>In the example above, Link Assistant suggests &#8220;local business&#8221; as anchor text for an internal link.</em></figcaption></figure>\n\n\n\n<p>Because you can click to add links, there&#8217;s no need to even edit individual pages.</p>\n\n\n\n<p>We think this is an enjoyable way to manage<a href="https://aioseo.com/link-building-guide/"> link building</a> while boosting SEO.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="485" src="https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png" alt="aioseo homepage" class="wp-image-140989" srcset="https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w" sizes="100vw" /></figure>\n\n\n\n<p>All in One SEO (AIOSEO) is an <a href="https://aioseo.com/pricing/" title="">established plugin</a> with thousands of 5-star ratings on WordPress.org. Over 3 million sites are currently using the plugin.</p>\n\n\n\n<p>Adding internal links to your most important conversion and “money pages” can help them rank higher. This is one of the most <strong>powerful</strong> (and overlooked) search engine optimization tactics.</p>\n\n\n\n<h3 id="aioseo-backlinks-and-money-anchors">Backlinks and Money Anchors</h3>\n\n\n\n<p>If you&#8217;re trying to sell anything on the internet, chances are you&#8217;ve already received unsolicited proposals for link building. </p>\n\n\n\n<p>These are from self-described digital marketers or &#8220;link builders&#8221; who promise to get other sites to link to yours. (This is also called &#8220;backlinking.&#8221;)</p>\n\n\n\n<p>Commonly, these salespeople offer to create guest posts on other sites and include a link back to your site.</p>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>With rare exceptions, the quality of these guest posts is poor. And with the advent of ChatGPT and Bard, many of these marketers will likely be simply copy-pasting AI content.</p>\n</div>\n\n\n\n<h4 id="aioseo-unnatural-patterns">Unnatural Patterns</h4>\n\n\n\n<p>These marketers may use the same anchor text over and over, across multiple sites. The repeated anchor text is typically a <strong>transactional keyword</strong> like &#8220;best marketing consulting course&#8221; or &#8220;buy discounted gold ring.&#8221;</p>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>A <strong>transactional keyword</strong> is a phrase that searchers use when they are close to making a purchase. Examples are &#8220;car insurance quote&#8221; and &#8220;book Bahamas cruise.&#8221; When used as anchor text, these keywords are called &#8220;money anchors.&#8221;</p>\n</div>\n\n\n\n<p>This keyword is usually one you&#8217;re trying to rank for. When applied to <em>backlinking</em>, this tactic forms an unnatural pattern that rings Google&#8217;s alarm bell. Google will likely view it as <a href="https://developers.google.com/search/docs/essentials/spam-policies#link-spam" target="_blank" rel="noopener" title="">link spam</a>. And that can lead to penalties and damaged rankings.</p>\n\n\n\n<p>Here&#8217;s how Google explains it: &#8220;Any links intended to <strong>manipulate</strong> PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a<strong> violation</strong> of Google’s Webmaster Guidelines.&#8221;</p>\n\n\n\n<h4 id="aioseo-pbns-and-spam-blogs">The Dangers of PBNs and Spam Blogs</h4>\n\n\n\n<p>Inexperienced marketers may also <strong>place guest posts on PBNs</strong> (private blog networks). </p>\n\n\n\n<p>You can think of these as networks of connected spam blogs. The sites in the network exist only to get money for links. </p>\n\n\n\n<p>They&#8217;re often easy to detect due to the oddball mix of topics. One spam blog&#8217;s featured stories were on toe fungus, how to buy a tractor, and how to make your own prom dress.</p>\n\n\n\n<p>But some PBNs feature sites that may look, to the inexperienced eye, as <em>legitimate</em>. For example, the site may be focused exclusively on health topics or on financial topics. </p>\n\n\n\n<p><strong>Google can detect inbound links from spam blogs</strong>. If you suddenly have a number of backlinks coming from these sites because you (or your marketer) placed content on them, it can harm your SEO, <em>regardless of the anchor text used</em>.</p>\n\n\n\n<p>Read up on Google&#8217;s guidelines on<a href="https://developers.google.com/search/docs/advanced/guidelines/report-spam#paid-links-spam" target="_blank" rel="noopener nofollow" title=""> paid links</a> and link building schemes. And remember: it&#8217;s best to create your own link-building strategy. At minimum, educate yourself on link building, and understand the dangers, before hiring someone else to do it.</p>\n\n\n\n<p>A link building campaign, done the wrong way, can ruin your SEO.</p>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>&#8220;Backlink profile&#8221; or &#8220;link profile&#8221; refers to the quality and quantity of backlinks to your site.</p>\n</div>\n\n\n\n<h2 id="aioseo-how-did-the-penguin-update-impact-anchor-text">How Did the Penguin Update Impact Anchor Text?</h2>\n\n\n\n<p>A key area that Google&#8217;s 2012 Penguin algorithm update targeted was abuse of anchor text: some site owners used it for <a href="https://optinmonster.com/white-hat-vs-black-hat-seo/" target="_blank" rel="noopener" title="">keyword stuffing</a>.</p>\n\n\n\n<p>The takeaway: don&#8217;t try to cram lots of keywords into anchors. And follow Google&#8217;s simple guidelines.</p>\n\n\n\n<h2 id="aioseo-how-to-optimize-anchor-text-for-user-experience">How to Optimize Anchor Text</h2>\n\n\n\n<p>The best principle for anchor text (and linking) is to always <strong>put the reader first</strong>. </p>\n\n\n\n<p>As you do this, SEO will follow. This is because Google&#8217;s algorithms are designed to satisfy searchers.</p>\n\n\n\n<p>Here are some tips for making the most of your anchor text and links.</p>\n\n\n\n<ol>\n<li><strong>Ask: Will it benefit the reader?</strong> Add links (and anchor text) where you have something genuinely helpful to share with readers. This can include linking to sources of data or facts and related content.</li>\n\n\n\n<li><strong>Provide clarity:</strong> You don&#8217;t need to rely solely on the anchor text itself to describe the link in a sentence. Google&#8217;s natural language comprehension enables it to understand <em>context</em>. So, write the sentence primarily for readers.</li>\n\n\n\n<li><strong>Make sure your links stand out.</strong> Blue underlined text is the most common style for hyperlinks. Whichever style you use, be sure that your linked text stands out from surrounding text so readers know it&#8217;s clickable. This will boost the chances that people you&#8217;ve attracted to the page will explore your linked pages.</li>\n\n\n\n<li><strong>Keep accessibility in mind.</strong> Anchor text that is easy to understand and descriptive helps the visually impaired too. This is because they use text-to-speech screen readers. Some sites have experienced higher rankings after improving accessibility. This isn&#8217;t because accessibility is a ranking factor though. It&#8217;s because good SEO practices cohere with good accessibility.</li>\n</ol>\n\n\n\n<h2 id="aioseo-different-types-of-anchor-text">Different Types of Anchor Text</h2>\n\n\n\n<p>As you read more on anchor text, you&#8217;ll probably come across different terms that describe various types of anchor text. </p>\n\n\n\n<p>Here&#8217;s a short glossary to help you navigate web content on the topic.</p>\n\n\n\n<h3 id="aioseo-branded-anchors">Branded Anchors</h3>\n\n\n\n<p>Branded anchor text includes your business or brand name. Here&#8217;s an example:</p>\n\n\n\n<ul>\n<li>You can learn more about blogging at <a href="https://www.blogtyrant.com" target="_blank" rel="noopener" title="">Blog Tyrant</a>.</li>\n</ul>\n\n\n\n<h3 id="aioseo-site-name-anchors">Site Name Anchors</h3>\n\n\n\n<p>These anchors include your site name only. For example:</p>\n\n\n\n<ul>\n<li><a href="https://wpforms.com/" target="_blank" rel="noopener" title="">WPForms</a></li>\n\n\n\n<li><a href="https://www.exactmetrics.com/" target="_blank" rel="noopener nofollow" title="">ExactMetrics</a></li>\n</ul>\n\n\n\n<h3 id="aioseo-naked-anchors-or-naked-url">Naked Anchors or Naked URL</h3>\n\n\n\n<p>In this case, the URL is both the link and the anchor text. (Also called a &#8220;naked link anchor.&#8221;) Naked anchors aren&#8217;t very common. Here&#8217;s an example:</p>\n\n\n\n<ul>\n<li>For more information, see<a href="https://schema.org."> </a><a href="https://wpbeginner.com" target="_blank" rel="noopener" title="">https://wpbeginner.com</a><a href="https://schema.org.">.</a></li>\n</ul>\n\n\n\n<h3 id="aioseo-article-page-title-anchor">Article / Page Title Anchor</h3>\n\n\n\n<p>This one is self-explanatory. Here&#8217;s an example:</p>\n\n\n\n<ul>\n<li>You’ll want to check out this article: <a href="https://wpforms.com/best-countdown-timer-plugins-for-wordpress/" target="_blank" rel="noopener" title="">7 Best Countdown Timer Plugins for WordPress</a>.</li>\n</ul>\n\n\n\n<h3 id="aioseo-generic-or-noise-anchors">Generic or &#8220;Noise&#8221; Anchors</h3>\n\n\n\n<p>These anchors do not contain keywords, instead they use generic text like &#8220;in this article&#8221; and &#8220;see this example.&#8221;</p>\n\n\n\n<h3 id="aioseo-exact-match-anchor">Exact Match Anchor</h3>\n\n\n\n<p>This anchor text matches the target keyword that the page is trying to rank for. </p>\n\n\n\n<p>For example, if you have a page that you want to rank for &#8220;<strong>Jacksonville emergency plumbing</strong>&#8221; and a page linking to yours uses &#8220;Jacksonville emergency plumbing&#8221; &#8212; that&#8217;s exact match anchor text.</p>\n\n\n\n<p>Sometimes people use the term &#8220;phrase match&#8221; or &#8220;exact match keywords.&#8221;</p>\n\n\n\n<h3 id="aioseo-partial-match-anchor-text">Partial Match Anchor Text</h3>\n\n\n\n<p>Partial match anchors contain all the words in a target keyword, but not in the same order. For example:</p>\n\n\n\n<ul>\n<li>If the target keyword is &#8220;on page SEO tools,&#8221; then &#8220;SEO tools for on-page optimization&#8221; is a partial match anchor.</li>\n</ul>\n\n\n\n<h3 id="aioseo-alt-text-or-alt-tags">Alt Text or Alt Tags</h3>\n\n\n\n<p>When you use an image to link to something, the image&#8217;s alt text <em>is</em> the anchor text. </p>\n\n\n\n<p>(New to alt text? Check out this <a href="https://www.blogtyrant.com/image-seo-unlock-massive-traffic" target="_blank" rel="noopener" title="">beginner&#8217;s guide to image optimization</a>. It includes a section explaining alt tags.)</p>\n\n\n\n<h2 id="aioseo-whats-next">What&#8217;s Next?</h2>\n\n\n\n<p>We hope this article helped you understand what anchor text is, how to write and use anchor text, and how it can benefit your readers and your SEO.</p>\n\n\n\n<p>You may also be interested in exploring how the <a href="https://aioseo.com/docs/introduction-to-link-assistant">AIOSEO Link Assistant</a> can help you create links and anchor text. And check out our guide to <a href="https://aioseo.com/best-on-page-seo-tools/">On-Page SEO Tools</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href="https://twitter.com/aioseopack" target="_blank" rel="noopener nofollow" title="">Twitter</a>, <a href="https://www.linkedin.com/company/aioseo/" target="_blank" rel="noopener nofollow" title="">LinkedIn</a>, or <a href="https://facebook.com/aioseopack/" target="_blank" rel="noopener nofollow" title="">Facebook</a> to stay in the loop.</p>The post <a href="https://aioseo.com/what-is-anchor-text-and-how-does-it-impact-seo/">What is Anchor Text and How Does it Impact Your SEO?</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:71:"https://aioseo.com/what-is-anchor-text-and-how-does-it-impact-seo/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"2";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:2;a:6:{s:4:"data";s:82:"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:75:"Announcing Broken Link Checker: Find and Fix Broken Links to Boost Your SEO";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:138:"https://aioseo.com/announcing-broken-link-checker-plugin/?utm_source=rss&utm_medium=rss&utm_campaign=announcing-broken-link-checker-plugin";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:66:"https://aioseo.com/announcing-broken-link-checker-plugin/#comments";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 04 Apr 2023 14:56:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:4:{i:0;a:5:{s:4:"data";s:13:"Announcements";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:4:"Blog";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:26:"Broken link checker plugin";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:16:"Fix broken links";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://aioseo.com/?p=174466";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:440:"<p>Are you losing traffic due to broken links? Do you know if you have any broken links? Surprisingly, most links on the web are broken. There’s even a name for it: link rot. So, why does it matter? Broken links&#8230;</p>\nThe post <a href="https://aioseo.com/announcing-broken-link-checker-plugin/">Announcing Broken Link Checker: Find and Fix Broken Links to Boost Your SEO</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:14:"Benjamin Rojas";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:9811:"<p>Are you losing traffic due to broken links? Do you know if you have any broken links?</p>\n\n\n\n<p>Surprisingly, most links on the web <em>are</em> broken. There’s even a name for it: <strong>link rot</strong>.</p>\n\n\n\n<p>So, why does it matter?</p>\n\n\n\n<p>Broken links make it hard for users to find what they’re looking for. That drives visitors away. And when you lose visitors, you lose conversions and sales.</p>\n\n\n\n<p>A broken link can also make a page invisible to search engines. That means zero traffic.</p>\n\n\n\n<p>But who has time to check every web page and link on a website? Ideally, site owners should check for broken links regularly. But that makes the task even more time-consuming.</p>\n\n\n\n<p>That’s why we decided to create a fast solution that even a beginner can use.</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-find-and-fix-broken-links-easily">Find and Fix Broken Links, Easily</a><ul><li><a href="#aioseo-semi-weekly-scans">Semi-Weekly Scans</a></li><li><a href="#aioseo-additional-features">Additional Features</a></li></ul></li><li><a href="#aioseo-control-which-types-of-pages-are-scanned">Control Which Types of Pages are Scanned</a></li><li><a href="#aioseo-scanning-the-right-way">Scanning &#8211; the Right Way</a><ul><li><a href="#aioseo-avoid-being-blacklisted">Avoid Being Blacklisted</a></li></ul></li><li><a href="#aioseo-how-to-get-broken-link-checker-by-aioseo">How to Get Broken Link Checker by AIOSEO</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id="aioseo-find-and-fix-broken-links-easily">Find and Fix Broken Links, Easily</h2>\n\n\n\n<p>We’re excited to announce our brand new, standalone <strong><a href="https://aioseo.com/pricing-broken-link-checker/" title="Broken Link Checker plugin">Broken Link Checker plugin</a></strong>.</p>\n\n\n\n<ul>\n<li>This plugin <strong><em>scans</em></strong> all the links on your site.</li>\n\n\n\n<li>Then it <strong><em>lists</em></strong> all broken links and provides an <strong>easy way to fix</strong> them.</li>\n</ul>\n\n\n\n<p>You don’t even need to open any web pages.</p>\n\n\n\n<p>Just click <strong>Edit URL</strong> to replace a broken link – right inside the plugin.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="523" src="https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-1024x523.png" alt="broken link checker edit url" class="wp-image-174472" srcset="https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-1024x523.png 1024w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-300x153.png 300w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-768x392.png 768w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-1536x784.png 1536w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-2048x1046.png 2048w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-600x306.png 600w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-118x60.png 118w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-176x90.png 176w" sizes="100vw" /></figure>\n\n\n\n<p>You can also edit the anchor text at the same time.</p>\n\n\n\n<h3 id="aioseo-semi-weekly-scans">Semi-Weekly Scans</h3>\n\n\n\n<p>The Broken Link Checker plugin automatically scans your site <strong>every 3 days</strong>. So there’s no need to worry about missing broken links in the future.</p>\n\n\n\n<h3 id="aioseo-additional-features">Additional Features</h3>\n\n\n\n<ul>\n<li>You can opt to view <strong>Broken links</strong>, <strong>Redirects</strong>, or <strong>All</strong> links on your site.</li>\n\n\n\n<li>Click <strong>Unlink</strong> to remove a link.</li>\n\n\n\n<li>Click <strong>Recheck</strong> to re-scan a link.</li>\n</ul>\n\n\n\n<p>Webmasters and SEO professionals will appreciate the scrollable <strong>Status Details</strong> window that displays response headers and other information for each link.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="763" src="https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-status-details-1024x763.png" alt="broken link checker status details" class="wp-image-174473" srcset="https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-status-details-1024x763.png 1024w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-status-details-300x223.png 300w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-status-details-768x572.png 768w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-status-details-600x447.png 600w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-status-details-81x60.png 81w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-status-details-121x90.png 121w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-status-details.png 1509w" sizes="100vw" /></figure>\n\n\n\n<h2 id="aioseo-control-which-types-of-pages-are-scanned">Control Which Types of Pages are Scanned</h2>\n\n\n\n<p>Our advanced settings give you full control over which pages get scanned.</p>\n\n\n\n<p>Include or exclude:</p>\n\n\n\n<ul>\n<li>Specific, named posts</li>\n\n\n\n<li>Scheduled posts</li>\n\n\n\n<li>Drafts or published posts</li>\n\n\n\n<li>Private posts.</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="578" src="https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings-1024x578.png" alt="broken link checker advanced settings" class="wp-image-174470" srcset="https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings-1024x578.png 1024w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings-300x169.png 300w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings-768x434.png 768w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings-704x396.png 704w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings-600x339.png 600w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings-106x60.png 106w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings-159x90.png 159w, https://aioseo.com/wp-content/uploads/2023/04/broken-link-checker-advanced-settings.png 1341w" sizes="100vw" /></figure>\n\n\n\n<h2 id="aioseo-scanning-the-right-way">Scanning &#8211; the Right Way</h2>\n\n\n\n<p>As mentioned, we scan <em>external</em> links (links from your website to others) as well as internal links (links from one page on your site to another page on your site).</p>\n\n\n\n<p>To protect your site, we pay for an<strong> external server </strong>to do this scanning (also called “pinging”). That means any external links you have on your site are pinged by us <em>from our </em><strong><em>private web server.</em></strong></p>\n\n\n\n<h3 id="aioseo-avoid-being-blacklisted">Avoid Being Blacklisted</h3>\n\n\n\n<p>Most of our competitors don’t use an external server. They do their pinging directly from their clients’ sites. That puts those sites at risk of being <em>blacklisted</em>.</p>\n\n\n\n<p>The blacklisting occurs because when a website is used to ping external sites <em>repeatedly</em>, that behavior looks suspicious to internet service providers.</p>\n\n\n\n<h2 id="aioseo-how-to-get-broken-link-checker-by-aioseo">How to Get Broken Link Checker by AIOSEO</h2>\n\n\n\n<p>You can download <a href="https://aioseo.com/pricing-broken-link-checker/" target="_blank" rel="noopener nofollow" title="Broken Link Checker by AIOSEO"><strong>Broken Link Checker by AIOSEO</strong> here</a>.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="456" src="https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-1024x456.png" alt="aioseo broken link checker plugin" class="wp-image-174725" srcset="https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-1024x456.png 1024w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-300x134.png 300w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-768x342.png 768w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-600x267.png 600w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-135x60.png 135w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin-202x90.png 202w, https://aioseo.com/wp-content/uploads/2023/04/wordpress-broken-link-checker-plugin.png 1246w" sizes="100vw" /></figure>\n\n\n\n<p>And if you’re not yet using the All in One SEO plugin, <a href="https://aioseo.com/pricing/">download that here</a> so you can improve your SEO. And see our product <a href="https://aioseo.com/changelog">changelog</a> for recent updates.</p>\n\n\n\n<p>We appreciate all of your feedback. Please keep sharing your ideas with us!</p>\n\n\n\n<p>Keep an eye on our blog, too. Soon we’ll publish additional tutorials on how to use the new Broken Link Checker plugin.</p>\n\n\n\n<p>And if you have questions about the new plugin, please reach out to our <a href="https://aioseo.com/contact/">customer support</a> team. Or drop a comment below.</p>\n\n\n\n<p>We’re delighted to support your success with new tools like Broken Link Checker!</p>\n\n\n\n<p>– <em>Benjamin Rojas<br>President of AIOSEO</em></p>The post <a href="https://aioseo.com/announcing-broken-link-checker-plugin/">Announcing Broken Link Checker: Find and Fix Broken Links to Boost Your SEO</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:62:"https://aioseo.com/announcing-broken-link-checker-plugin/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:2:"20";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:3;a:6:{s:4:"data";s:88:"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:49:"How to Use AI SEO Software to Boost Your Rankings";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:152:"https://aioseo.com/how-to-use-ai-seo-software-to-boost-rankings/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-ai-seo-software-to-boost-rankings";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:73:"https://aioseo.com/how-to-use-ai-seo-software-to-boost-rankings/#comments";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 03 Apr 2023 13:13:02 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:6:{i:0;a:5:{s:4:"data";s:4:"Blog";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:8:"SEO Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:9:"AI in SEO";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:15:"AI SEO software";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:23:"artificial intelligence";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:5;a:5:{s:4:"data";s:7:"ChatGPT";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://aioseo.com/?p=173698";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:443:"<p>Would you like to know how to use AI SEO software to boost your SEO? Artificial intelligence (AI) has revolutionized the way digital marketing tasks are performed. This is particularly true in the world of SEO. AI SEO software makes&#8230;</p>\nThe post <a href="https://aioseo.com/how-to-use-ai-seo-software-to-boost-rankings/">How to Use AI SEO Software to Boost Your Rankings</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Kato Nkhoma";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:16265:"<ul></ul>\n\n\n\n<p>Would you like to know how to use AI SEO software to boost your SEO?</p>\n\n\n\n<p>Artificial intelligence (AI) has revolutionized the way digital marketing tasks are performed. This is particularly true in the world of SEO. AI SEO software makes executing and scaling campaigns easier, leading to faster and better search engine rankings.</p>\n\n\n\n<p>In this article, we’ll show you how to use AI SEO software tools to boost your rankings.</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-what-is-ai-seo">What is AI SEO?</a></li><li><a href="#aioseo-how-to-use-ai-seo-software-to-boost-your-search-rankings">How to Use AI SEO Software to Boost Your Search Rankings</a><ul><li><a href="#aioseo-1-use-the-right-ai-seo-tools">1. Use the Right AI SEO Software</a></li><li><a href="#aioseo-2-boost-organic-ctr-on-serps-using-ai">2. Boost Organic CTR on SERPs Using AI Software</a></li><li><a href="#aioseo-3-build-internal-links-for-topical-authority-and-better-rankings">3. Build Internal Links for Topical Authority and Better Rankings</a></li><li><a href="#aioseo-4-discover-hidden-ranking-opportunities">4. Discover Hidden Ranking Opportunities</a></li><li><a href="#aioseo-5-optimize-your-content-more-effectively">5. Optimize Your Content More Effectively</a></li></ul></li><li><a href="#aioseo-ai-seo-software-giving-you-the-edge-you-need-to-outrank-your-competitors">AI SEO Software: Giving You the Edge You Need to Outrank Your Competitors</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id="aioseo-what-is-ai-seo">What is AI SEO?</h2>\n\n\n\n<p>To best understand AI SEO (not to be confused with AIOSEO), let&#8217;s briefly examine what these 2 acronyms mean.</p>\n\n\n\n<p>Artificial intelligence (AI) is an umbrella term that covers several different technologies, including machine learning (ML), natural language processing (NLP), deep learning, computer vision and other emerging technologies. These technologies are designed to help machines perform specific cognitive tasks as well as or better than humans.</p>\n\n\n\n<p>On the other hand, search engine optimization (SEO) enhances your website and web pages to drive free organic traffic from search engines like Google. With SEO, your goal is to follow <a href="https://aioseo.com/seo-best-practices/" title="SEO Best Practices: 20 Ultimate SEO Tips to Boost Rankings">WordPress SEO best practices</a> on your site. Doing so helps search engines easily discover your content and display it in the search results.&nbsp;</p>\n\n\n\n<p>AI SEO, therefore, is using AI technology to optimize your website and content for search engines and users. Doing so helps you easily scale your SEO campaigns and execute tasks faster and more efficiently. As a result, your chances of ranking high on <a href="https://aioseo.com/what-are-serps/" title="What Are SERPs (And Why Are they Important to SEO)?">search engine results pages</a> (SERPs) are bolstered.&nbsp;</p>\n\n\n\n<h2 id="aioseo-how-to-use-ai-seo-software-to-boost-your-search-rankings">How to Use AI SEO Software to Boost Your Search Rankings</h2>\n\n\n\n<p>Now that you know what AI SEO is and its benefits, let’s quickly look at ways you can use it to boost your search rankings.&nbsp;&nbsp;</p>\n\n\n\n<h3 id="aioseo-1-use-the-right-ai-seo-tools">1. Use the Right AI SEO Software</h3>\n\n\n\n<p>First, to boost your SEO using AI, you must use the right <a href="https://aioseo.com/best-ai-seo-tools-for-wordpress/" title="The 7 Best AI SEO Tools for WordPress in 2023">AI SEO software</a>. A great example is <a href="https://aioseo.com/pricing/" title="Pricing">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="700" height="311" src="https://aioseo.com/wp-content/uploads/2022/05/aioseo.png" alt="AIOSEO is one of the best SEO plugins on the market." class="wp-image-170372" srcset="https://aioseo.com/wp-content/uploads/2022/05/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2022/05/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2022/05/aioseo-600x267.png 600w, https://aioseo.com/wp-content/uploads/2022/05/aioseo-135x60.png 135w, https://aioseo.com/wp-content/uploads/2022/05/aioseo-203x90.png 203w" sizes="(max-width: 700px) 100vw, 700px" /></figure>\n\n\n\n<p><a href="https://aioseo.com/pricing/" title="Pricing">AIOSEO</a> is the best WordPress SEO plugin on the market and has been downloaded over 100 million times. Millions of savvy website owners and marketers trust the plugin to help them dominate SERPs and drive relevant site traffic. This is because the plugin has many <a href="https://aioseo.com/features/" title="Features">powerful SEO features and modules</a> to help you optimize your website for search engines and users.</p>\n\n\n\n<p>Besides being the best WordPress SEO plugin, AIOSEO also boasts powerful AI-powered features to help you easily optimize your site for better search rankings. Examples include the AI Title/Description Generator and Link Assistant, which we’ll discuss in the sections below.&nbsp;</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check our <a href="https://aioseo.com/docs/installing-all-in-one-seo-pro/" title="Installing All in One SEO Pro">detailed installation guide</a>.</p>\n\n\n\n<h3 id="aioseo-2-boost-organic-ctr-on-serps-using-ai">2. Boost Organic CTR on SERPs Using AI Software</h3>\n\n\n\n<p><a href="https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/" title="8 Proven Ways to Increase Your Organic Clickthrough Rates">Boosting your organic clickthrough rate</a> (CTR) on SERPs is a great way to use AI in your SEO campaigns. One of the best ways to do this is to optimize your SEO titles and meta descriptions. This is because these are some of the first elements of your search listing users see on SERPs and impact the way users interact with your search listings.</p>\n\n\n\n<p>AIOSEO’s <a href="https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/" title="Our OpenAI Integration Just Got 10x More Affordable – Now Using ChatGPT!">AI Title/Description Generator</a> is one of the best AI-powered SEO tools for this.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="699" height="353" src="https://aioseo.com/wp-content/uploads/2023/04/seo-title-generator-1.png" alt="You can use AI SEO software to craft meta data that can help you boost your CTR." class="wp-image-174239" srcset="https://aioseo.com/wp-content/uploads/2023/04/seo-title-generator-1.png 699w, https://aioseo.com/wp-content/uploads/2023/04/seo-title-generator-1-300x152.png 300w, https://aioseo.com/wp-content/uploads/2023/04/seo-title-generator-1-600x303.png 600w, https://aioseo.com/wp-content/uploads/2023/04/seo-title-generator-1-119x60.png 119w, https://aioseo.com/wp-content/uploads/2023/04/seo-title-generator-1-178x90.png 178w" sizes="(max-width: 699px) 100vw, 699px" /></figure>\n\n\n\n<p>This powerful tool helps you automatically generate SEO titles and meta descriptions, saving you precious time.&nbsp;</p>\n\n\n\n<p>And because these are generated from your content, they’re also optimized for SEO. Plus, you can choose from 5 suggestions, making it easier to get the meta description or SEO title that suits your article best.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="462" src="https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples.png" alt="Generating meta-descriptions is super easy with AIOSEO''s AI Title/Description Generator." class="wp-image-170248" srcset="https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples.png 702w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-300x197.png 300w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-600x395.png 600w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-91x60.png 91w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-137x90.png 137w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Using AI to automatically generate SEO titles and meta descriptions is a great time saver, especially when you need to do so at scale.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>\n\n\n\n<p><a href="https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/" title="How to Use a Meta Description Generator in WordPress">Check out this article</a> for more details on enabling this powerful feature in AIOSEO.</p>\n\n\n\n<h3 id="aioseo-3-build-internal-links-for-topical-authority-and-better-rankings">3. Build Internal Links for Topical Authority and Better Rankings</h3>\n\n\n\n<p>Another way to boost your search engine rankings is to build strategic internal links. If your website has many pages, manually doing so can be <a href="https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/" title="6 Ways Link Assistant Can Save You Time On Internal Link Building">laborious and time-consuming</a>.&nbsp;</p>\n\n\n\n<p>And you can solve this problem by using AI to build your internal links automatically.</p>\n\n\n\n<p>This is where AIOSEO’s AI-powered <a href="https://aioseo.com/features/internal-link-assistant/" title="Link Assistant">Link Assistant</a> shines.</p>\n\n\n\n<p>With Link Assistant, you get an overview of all the links on your site via the Links Report.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="700" height="381" src="https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png" alt="To help boost your internal linking strategy, Link Assistant" class="wp-image-79017" srcset="https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png 700w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-300x163.png 300w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-600x327.png 600w" sizes="(max-width: 700px) 100vw, 700px" /></figure>\n\n\n\n<p>Link Assistant also shows you linking opportunities and enables you to create links between your posts and pages without opening them in the WordPress Editor. You can even edit the anchor text and optimize your link placement.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="354" src="https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-markup-1-1024x354.png" alt="Link Assistant enables you to edit anchor text." class="wp-image-79022" srcset="https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-markup-1-1024x354.png 1024w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-markup-1-300x104.png 300w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-markup-1-768x266.png 768w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-markup-1-600x208.png 600w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-markup-1.png 1078w" sizes="100vw" /></figure>\n\n\n\n<p>And if you have orphaned pages on your site, Link Assistant shows these to you and enables you to create links to them.</p>\n\n\n\n<p>Building internal links is critical to boosting your SEO as it leads to <a href="https://ahrefs.com/blog/topical-authority/" target="_blank" rel="noopener nofollow" title="">topical authority</a>. It also makes it easier for search engines to crawl and index your content. Both result in higher rankings.</p>\n\n\n\n<p><a href="https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/" title="How to Use Link Assistant to Optimize Your Internal Linking Strategy">Check out this detailed tutorial</a> for a step-by-step guide on using Link Assistant to boost your SEO.</p>\n\n\n\n<h3 id="aioseo-4-discover-hidden-ranking-opportunities">4. Discover Hidden Ranking Opportunities&nbsp;</h3>\n\n\n\n<p>Keyword research and content gap discovery are essential to ranking high on SERPs and outranking your competitors. However, finding ranking opportunities is becoming more challenging as SEO has become a very competitive marketing channel.</p>\n\n\n\n<p>Again, this is where AI can help you.</p>\n\n\n\n<p>Using AI can help you find hidden ranking opportunities much faster than you would by using traditional SEO tools. They can help you find keyword opportunities your competitors are not exploiting, giving you a better chance of outranking them and getting the lion’s share of traffic. They can also help you discover what’s working for the top-ranking content regarding keywords, phrases, and questions that are low-hanging fruit.&nbsp;</p>\n\n\n\n<p>A great example of this is <a href="https://aioseo.com/recommends/frase-io/" target="_blank" rel="noopener nofollow" title="Frase">Frase</a>. This powerful AI-powered tool helps you create optimized content briefs designed to help you create content that ranks well.</p>\n\n\n\n<p>So, if you’re looking for a great way to get to the top of the SERPs, use AI SEO software to find hidden ranking opportunities.</p>\n\n\n\n<h3 id="aioseo-5-optimize-your-content-more-effectively">5. Optimize Your Content More Effectively</h3>\n\n\n\n<p>Content optimization is the process of finetuning your content to stand a better chance of ranking high on SERPs. Doing so manually is laborious, especially when you need to produce a lot of content.&nbsp;</p>\n\n\n\n<p>That’s why you should use AI SEO software to do this.</p>\n\n\n\n<p>Examples of AI-powered content optimization tools include Semrush’s <a href="https://aioseo.com/recommends/semrush-seo-writing-assistant/" target="_blank" rel="noopener nofollow" title="Semrush Writing Assistant">SEO Writing Assistant</a> and <a href="https://aioseo.com/recommends/surfer-seo/" target="_blank" rel="noopener nofollow" title="Surfer SEO">SurferSEO</a>. These will help you know:</p>\n\n\n\n<ul>\n<li>Which keywords to include in your content</li>\n\n\n\n<li>&nbsp;The questions users are asking</li>\n\n\n\n<li>Content gaps to exploit</li>\n</ul>\n\n\n\n<p>This helps you create content that’s easily discoverable by search engines. It also helps ensure your content meets search intent.</p>\n\n\n\n<h2 id="aioseo-ai-seo-software-giving-you-the-edge-you-need-to-outrank-your-competitors">AI SEO Software: Giving You the Edge You Need to Outrank Your Competitors&nbsp;</h2>\n\n\n\n<p>AI SEO software offers excellent tools for designing and deploying SEO campaigns quickly. As a result, you get to rank faster and drive more traffic to your site.&nbsp;</p>\n\n\n\n<p>We hope this article has helped you learn how to use AI SEO software to boost your rankings. You may also want to check out other articles on our blog, like our <a href="https://aioseo.com/ultimate-wordpress-seo-guide/" title="Ultimate WordPress SEO Guide: Optimize Your Site in 2023">ultimate WordPress SEO guide</a> or our <a href="https://aioseo.com/what-is-technical-seo-the-best-checklist-in-2022/" title="What Is Technical SEO? The Best Checklist in 2023">technical SEO checklist</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href="https://twitter.com/aioseopack" target="_blank" rel="noopener nofollow" title="">Twitter</a>, <a href="https://www.linkedin.com/company/aioseo/" target="_blank" rel="noopener nofollow" title="">LinkedIn</a>, or <a href="https://facebook.com/aioseopack/" target="_blank" rel="noopener nofollow" title="">Facebook</a> to stay in the loop.</p>The post <a href="https://aioseo.com/how-to-use-ai-seo-software-to-boost-rankings/">How to Use AI SEO Software to Boost Your Rankings</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:69:"https://aioseo.com/how-to-use-ai-seo-software-to-boost-rankings/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"2";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:4;a:6:{s:4:"data";s:85:"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:68:"How to Manage Google Reviews for Improved SEO (Small Business Guide)";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:154:"https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-manage-google-reviews-for-improved-seo";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:73:"https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 29 Mar 2023 20:24:11 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:5:{i:0;a:5:{s:4:"data";s:4:"Blog";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:8:"SEO Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:14:"Google Reviews";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:28:"How to manage Google Reviews";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:9:"local seo";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://aioseo.com/?p=172962";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:470:"<p>Wondering how to manage Google Reviews to boost your SEO and business reputation? The majority of consumers use Google Reviews to make buying decisions. The good news is there are easy steps business owners can take to ensure these reviews&#8230;</p>\nThe post <a href="https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/">How to Manage Google Reviews for Improved SEO (Small Business Guide)</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:15:"Sherrie Gossett";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:32946:"<p>Wondering how to manage Google Reviews to boost your SEO and business reputation?</p>\n\n\n\n<p>The majority of consumers use Google Reviews to make buying decisions. The good news is there are easy steps business owners can take to ensure these reviews make a positive impact.</p>\n\n\n\n<p>In this article, you&#8217;ll learn 3 simple steps to successfully manage Google Reviews.</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-how-to-find-google-reviews-of-your-business">How to Find Google Reviews of Your Business</a></li><li><a href="#aioseo-create-a-google-business-profile">Create a Google Business Profile</a><ul></ul></li><li><a href="#aioseo-how-do-google-reviews-impact-seo">How Do Google Reviews Impact SEO?</a><ul></ul></li><li><a href="#aioseo-how-to-manage-google-reviews">How to Manage Google Reviews</a><ul></ul></li><li><a href="#aioseo-how-to-get-inappropriate-google-reviews-removed">Get Inappropriate Google Reviews Removed</a></li><li><a href="#aioseo-increase-sales-by-featuring-top-reviews-on-your-website">Increase Sales</a></li><li><a href="#aioseo-make-the-most-of-your-seo-optimize-your-site">Make the Most of Your SEO: Optimize Your Site</a><ul></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id="aioseo-how-to-find-google-reviews-of-your-business">How to Find Google Reviews of Your Business</h2>\n\n\n\n<p>If you already have Google Reviews of your business you&#8217;ll find them by searching for your business name or niche, either in Google or in Google Maps.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="609" src="https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-1024x609.jpg" alt="star ratings in google maps" class="wp-image-173176" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-1024x609.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-300x179.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-768x457.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-1536x914.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-2048x1219.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-600x357.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-101x60.jpg 101w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-maps-151x90.jpg 151w" sizes="100vw" /><figcaption class="wp-element-caption"><em>Star ratings for businesses are visible in Google Maps. These are taken from Google Reviews of your business. </em></figcaption></figure>\n\n\n\n<p>Along with your star rating average and total number of reviews, you can also see a summary of reviews by clicking on your business in Google Maps or by viewing your Google Business Profile. </p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="665" src="https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-1024x665.png" alt="google reviews in maps" class="wp-image-173177" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-1024x665.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-300x195.png 300w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-768x498.png 768w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-1536x997.png 1536w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-2048x1329.png 2048w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-600x389.png 600w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-92x60.png 92w, https://aioseo.com/wp-content/uploads/2023/03/google-reviews-summary-139x90.png 139w" sizes="100vw" /><figcaption class="wp-element-caption"><em>In Google Maps, click on a business (like Bistro St-Malo above), to view a summary of related Google Reviews.</em></figcaption></figure>\n\n\n\n<h2 id="aioseo-create-a-google-business-profile">Create a Google Business Profile</h2>\n\n\n\n<p>If you haven&#8217;t already created a Google Business Profile, set one up now. It&#8217;s free. Follow our step-by-step <a href="https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/">instructions here</a>.</p>\n\n\n\n<p>A Google Business Profile displays contact and location information for a local business.</p>\n\n\n\n<p>You can add photos, offers, and other details like ecommerce products, and links to book appointments or reservations.</p>\n\n\n\n<p>A star rating average (based on Google Reviews) of your business will also display in your profile, along with review excerpts.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="636" src="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-1024x636.jpg" alt="google business profile brasserie blanc" class="wp-image-170751" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-1024x636.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-300x186.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-768x477.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-1536x954.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-2048x1272.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-600x373.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-97x60.jpg 97w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-145x90.jpg 145w" sizes="100vw" /></figure>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>Google Business Profile was formerly called Google My Business (or GMB for short).</p>\n</div>\n\n\n\n<h3 id="aioseo-is-a-google-business-profile-important-for-local-seo">Is a Google Business Profile Important for Local SEO?</h3>\n\n\n\n<ul>\n<li>Google <a href="https://support.google.com/business/answer/7091" target="_blank" rel="noopener nofollow" title="">recommends</a> a Google Business Profile to improve your local business&#8217;s search engine ranking.</li>\n\n\n\n<li>These profiles are perceived as the single most important local SEO ranking factor, according to a <a href="https://whitespark.ca/local-search-ranking-factors/" target="_blank" rel="noopener nofollow" title="">recent survey</a> of marketing professionals.</li>\n\n\n\n<li>Because of their prominent display, Google Business Profiles can capture the attention and persuade potential customers to patronize your store.</li>\n\n\n\n<li>Your Google Business Profile will show up in searches of Google Maps and in the Google Maps app. Notably, the Google Maps app was the<a href="https://www.statista.com/statistics/865413/most-popular-us-mapping-apps-ranked-by-audience" target="_blank" rel="noopener nofollow" title=""><em> </em>most downloaded navigation app</a> last year. This popular Android app is used not only for navigation but for finding places to eat, shop, and play.</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://aioseo.com/wp-content/uploads/2023/03/google-maps-app-mobile-phone-652x1024.jpg" alt="google maps app mobile phone" class="wp-image-172983" width="409" height="768"/></figure>\n\n\n\n<h2 id="aioseo-how-do-google-reviews-impact-seo">How Do Google Reviews Impact SEO?</h2>\n\n\n\n<p>Google cites 3 <a href="https://support.google.com/business/answer/7091" target="_blank" rel="noopener nofollow" title="">review factors</a> that influence your business&#8217;s ranking in local search results.</p>\n\n\n\n<ul>\n<li><strong>Review score</strong> (star rating average)</li>\n\n\n\n<li>Presence of &#8220;High-quality <strong>positive reviews</strong>&#8220;</li>\n\n\n\n<li><strong>Total number</strong> of reviews.</li>\n</ul>\n\n\n\n<h3 id="aioseo-impacting-consumer-decisions">Impacting Consumer Decisions</h3>\n\n\n\n<p>Since Google star ratings display across local search results (including Google Maps), their prominence influences people&#8217;s buying decisions.</p>\n\n\n\n<ul>\n<li><a href="https://www.brightlocal.com/research/local-consumer-review-survey-2022/" target="_blank" rel="noopener nofollow" title="">85%</a> of searchers consider the <strong>star rating average</strong> of a business to be “important” of “very important.”</li>\n\n\n\n<li>When comparing businesses, 76% of searchers consider which one has the <strong>higher average.</strong></li>\n\n\n\n<li><a href="https://www.brightlocal.com/research/local-consumer-review-survey-2022/" target="_blank" rel="noopener nofollow" title="">73%</a> of local shoppers are swayed by the presence of <strong><em>recent</em></strong> reviews of a business.</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="640" src="https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-1024x640.jpg" alt="" class="wp-image-173183" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-1024x640.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-300x187.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-768x480.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-1536x960.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-2048x1279.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-600x375.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-96x60.jpg 96w, https://aioseo.com/wp-content/uploads/2023/03/google-maps-mister-walker-restaurant-144x90.jpg 144w" sizes="100vw" /><figcaption class="wp-element-caption"><em>Star ratings appear in many areas of Google Search, including in Google Maps searches.</em></figcaption></figure>\n\n\n\n<h2 id="aioseo-how-to-manage-google-reviews">How to Manage Google Reviews</h2>\n\n\n\n<p>Using the SEO and consumer information above, you can adopt a review strategy that emphasizes:</p>\n\n\n\n<ul>\n<li>Regularly asking for new reviews.</li>\n\n\n\n<li>Increasing your star rating average.</li>\n</ul>\n\n\n\n<h3 id="aioseo-first-find-the-google-review-link-to-share">First, Find the Google Review Link to Share</h3>\n\n\n\n<p>Anyone who searches for the name of your business will see an option to &#8220;<strong>Write a review</strong>.&#8221; This option is displayed at the top right corner of your Google Business Profile.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="931" height="684" src="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-write-review-button.png" alt="google review write a review " class="wp-image-172985" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-write-review-button.png 931w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-write-review-button-300x220.png 300w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-write-review-button-768x564.png 768w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-write-review-button-600x441.png 600w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-write-review-button-82x60.png 82w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-write-review-button-123x90.png 123w" sizes="100vw" /></figure>\n\n\n\n<p>But Google also provides local business owners with a <strong>shareable link</strong>. This is useful since you can add it to email messages, on your website, or in live chat messaging with customers.</p>\n\n\n\n<p>Here&#8217;s how to get that shareable link.</p>\n\n\n\n<ul>\n<li>Log in to the Gmail account you used to create your Google Business Profile.</li>\n\n\n\n<li>Then google your business&#8217;s name.</li>\n\n\n\n<li>At the top of search results you&#8217;ll see options for editing your profile.</li>\n\n\n\n<li>Click on <strong>Ask for reviews</strong>.</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="498" src="https://aioseo.com/wp-content/uploads/2023/03/ask-for-google-reviews-1-1024x498.png" alt="manage google reviews" class="wp-image-173187" srcset="https://aioseo.com/wp-content/uploads/2023/03/ask-for-google-reviews-1-1024x498.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/ask-for-google-reviews-1-300x146.png 300w, https://aioseo.com/wp-content/uploads/2023/03/ask-for-google-reviews-1-768x374.png 768w, https://aioseo.com/wp-content/uploads/2023/03/ask-for-google-reviews-1-600x292.png 600w, https://aioseo.com/wp-content/uploads/2023/03/ask-for-google-reviews-1-123x60.png 123w, https://aioseo.com/wp-content/uploads/2023/03/ask-for-google-reviews-1-185x90.png 185w, https://aioseo.com/wp-content/uploads/2023/03/ask-for-google-reviews-1.png 1169w" sizes="100vw" /></figure>\n\n\n\n<p>That will open a new window. Click <strong>Get more reviews </strong>at the top right.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="377" src="https://aioseo.com/wp-content/uploads/2023/03/gbp-get-more-reviews-1024x377.png" alt="google get more reviews" class="wp-image-172996" srcset="https://aioseo.com/wp-content/uploads/2023/03/gbp-get-more-reviews-1024x377.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/gbp-get-more-reviews-300x110.png 300w, https://aioseo.com/wp-content/uploads/2023/03/gbp-get-more-reviews-768x283.png 768w, https://aioseo.com/wp-content/uploads/2023/03/gbp-get-more-reviews-600x221.png 600w, https://aioseo.com/wp-content/uploads/2023/03/gbp-get-more-reviews-163x60.png 163w, https://aioseo.com/wp-content/uploads/2023/03/gbp-get-more-reviews-245x90.png 245w, https://aioseo.com/wp-content/uploads/2023/03/gbp-get-more-reviews.png 1296w" sizes="100vw" /></figure>\n\n\n\n<p>Now you&#8217;ll see your shareable <strong>Review link</strong>. Copy it.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="982" height="546" src="https://aioseo.com/wp-content/uploads/2023/03/google-review-link.png" alt="google reviews link" class="wp-image-172999" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-review-link.png 982w, https://aioseo.com/wp-content/uploads/2023/03/google-review-link-300x167.png 300w, https://aioseo.com/wp-content/uploads/2023/03/google-review-link-768x427.png 768w, https://aioseo.com/wp-content/uploads/2023/03/google-review-link-600x334.png 600w, https://aioseo.com/wp-content/uploads/2023/03/google-review-link-108x60.png 108w, https://aioseo.com/wp-content/uploads/2023/03/google-review-link-162x90.png 162w" sizes="100vw" /></figure>\n\n\n\n<p>Keep that shareable link somewhere you can easily access it.</p>\n\n\n\n<p>Now you&#8217;re ready to plan the next steps.</p>\n\n\n\n<h3 id="aioseo-ask-for-reviews">Ask for Reviews</h3>\n\n\n\n<p>Regularly asking customers to review you on Google will increase the total number of reviews you have. And it can help sway those searchers who are influenced by<em> recency</em> of reviews.</p>\n\n\n\n<p>To get more customer reviews we recommend that you add requests to your routine business sales and support communications.</p>\n\n\n\n<p>Here are some suggestions:</p>\n\n\n\n<ul>\n<li><strong>Verbal requests</strong>: Physical stores or businesses that provide local services can have staff work a verbal request into their final face-to-face communication with a customer.</li>\n\n\n\n<li><strong>Email requests</strong>: Businesses that routinely obtain the email addresses of their customers can schedule an automated email to go out after a purchase, requesting a review. (<em>Schedule an automated resend of any email that hasn&#8217;t been opened in a set time frame</em>.)</li>\n\n\n\n<li><strong>In-app notifications</strong>: Software app businesses can add an in-app notification that requests a review.</li>\n\n\n\n<li><strong>Physical store displays</strong>: Add window stickers or posters requesting reviews. Google offers a free downloadable <a href="https://marketingkit.withgoogle.com/" target="_blank" rel="noopener nofollow" title="">marketing kit</a> with designs for you to use.</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="524" src="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-marketing-kit-1024x524.jpg" alt="google business profile marketing kit" class="wp-image-173001" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-marketing-kit-1024x524.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-marketing-kit-300x154.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-marketing-kit-768x393.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-marketing-kit-600x307.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-marketing-kit-117x60.jpg 117w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-marketing-kit-176x90.jpg 176w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-marketing-kit.jpg 1352w" sizes="100vw" /></figure>\n\n\n\n<p>We recommend that any staff involved in requesting reviews,</p>\n\n\n\n<ul>\n<li>Click the link for themselves so they&#8217;ll be familiar with what customers will see.</li>\n\n\n\n<li>Leave a review on a business they&#8217;ve patronized.</li>\n</ul>\n\n\n\n<p>This way, they&#8217;ll be better able to assist customers who have questions.</p>\n\n\n\n<p>You may also want to provide instructions on your website, so you can refer customers there.</p>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>Your customers won&#8217;t need a Gmail account to leave a Google Review. However, they will need a Google account. A Google account is a username and password used to log into Google products like Google Docs, YouTube, or Google Meet video conferencing.</p>\n</div>\n\n\n\n<h3 id="aioseo-increase-your-review-score">Increase Your Review Score</h3>\n\n\n\n<p>We recommend that you set a goal to increase your review score. (This is your star rating average of all reviews.)</p>\n\n\n\n<p>To create focus and get traction,</p>\n\n\n\n<ul>\n<li>Have support or sales staff report (in written and verbal form) the current rating average in your weekly staff meetings.</li>\n\n\n\n<li>Regularly track and report at least one other measure of customer satisfaction.</li>\n\n\n\n<li>If need be, improve your customer support process.</li>\n</ul>\n\n\n\n<p>This is a tactic we follow in our own business and it works.</p>\n\n\n\n<h3 id="aioseo-respond-promptly">Respond Promptly</h3>\n\n\n\n<p>By responding promptly to reviews you communicate that you care about customer feedback. That can send a positive signal to searchers.</p>\n\n\n\n<p>Do follow up on both positive and negative reviews.</p>\n\n\n\n<p>Remember:</p>\n\n\n\n<ul>\n<li>People can edit their reviews. After receiving stellar support, that customer may turn a bad review into a good one.</li>\n\n\n\n<li>&#8220;Customers find a mix of positive and negative reviews <strong>more trustworthy</strong>,&#8221; <a href="https://support.google.com/business/answer/3474122?hl=en" target="_blank" rel="noopener nofollow" title="">Google reports</a>.</li>\n</ul>\n\n\n\n<p>Have a difficult customer that no amount of support will placate? Follow <a href="https://www.helpscout.com/blog/firing-a-customer" target="_blank" rel="noopener" title="">these helpful tips</a> and move on.</p>\n\n\n\n<h2 id="aioseo-how-to-get-inappropriate-google-reviews-removed">How to Get Inappropriate Google Reviews Removed</h2>\n\n\n\n<p>On occasion someone who&#8217;s not a customer of yours may leave a negative review of your business.</p>\n\n\n\n<ul>\n<li>They may have mistaken your business for another.</li>\n\n\n\n<li>Or they might be a troll.</li>\n</ul>\n\n\n\n<p>Follow <a href="https://support.google.com/business/answer/4596773" target="_blank" rel="noopener nofollow" title="">these instructions</a> to get Google to remove the review.</p>\n\n\n\n<h2 id="aioseo-increase-sales-by-featuring-top-reviews-on-your-website">Increase Sales by Featuring Top Reviews on Your Website</h2>\n\n\n\n<p>Rave reviews provide prospects with social proof they want before they buy. Embedding top reviews on a website is a proven way to boost sales.</p>\n\n\n\n<p>We recommend that WordPress site owners use the <a href="https://smashballoon.com/reviews-feed/" target="_blank" rel="noopener" title="">Smash Balloon plugin</a> to embed online reviews on their website.</p>\n\n\n\n<ul>\n<li>It takes only a few minutes to set up. (No technical knowledge required.)</li>\n\n\n\n<li>Top reviews will automatically be selected to be shown.</li>\n\n\n\n<li>You can include reviews from other sites like Yelp or Facebook if you like.</li>\n</ul>\n\n\n\n<p>Smash Balloon stands out because it&#8217;s optimized for speed, and page speed is an SEO ranking factor. You can also use it to embed social media feeds without bogging down your site.</p>\n\n\n\n<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">\n<iframe title="Embed Reviews on your WordPress Website | Embed Reviews From Google, Facebook, Tripadvisor and Yelp" width="500" height="281" src="https://www.youtube.com/embed/RElJPxCIzjo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>We&#8217;ve covered how Google Reviews impact your local SEO. To give yourself every advantage with Google&#8217;s algorithms, you&#8217;ll want to optimize your website too.</p>\n\n\n\n<h2 id="aioseo-make-the-most-of-your-seo-optimize-your-site">Make the Most of Your SEO: Optimize Your Site</h2>\n\n\n\n<p>Google makes it clear that your website ranking impacts how visible your business is in local searches and Google Maps.</p>\n\n\n\n<p>So, in addition to setting up a Google Business Profile, and managing reviews, it&#8217;s wise to optimize your website.</p>\n\n\n\n<p>This is where a plugin like <a href="https://aioseo.com/pricing/">All in One SEO (AIOSEO)</a> comes in. It provides a beginner-friendly way to handle SEO tasks.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="485" src="https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png" alt="aioseo homepage" class="wp-image-140989" srcset="https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w" sizes="100vw" /></figure>\n\n\n\n<p>All in One SEO makes handling technical SEO tasks simple: you&#8217;ll click some buttons and fill out some forms.</p>\n\n\n\n<p>In addition, AIOSEO provides simple recommendations for improvement of your content.</p>\n\n\n\n<ul>\n<li>Currently, All in One SEO (AIOSEO) is used on over 3 million sites. And it&#8217;s racked up thousands of 5-star ratings on WordPress.org.</li>\n\n\n\n<li>Opt for the<a href="https://aioseo.com/pricing/"> Plus or Pro version</a> of the plugin to get the Local SEO features.</li>\n</ul>\n\n\n\n<h3 id="aioseo-set-up-local-seo-basics">Set Up Local SEO Basics</h3>\n\n\n\n<p>Once you&#8217;ve <a href="https://aioseo.com/pricing/">downloaded</a> and <a href="https://aioseo.com/docs/installing-all-in-one-seo-pro/">installed the plugin</a>, you can set up your local SEO basics. This only takes a few minutes.</p>\n\n\n\n<p>In the left-hand column of your WordPress admin go to <strong>AIOSEO » Local SEO</strong>.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="454" src="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1024x454.jpg" alt="aioseo local seo" class="wp-image-154766" srcset="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1024x454.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-300x133.jpg 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-768x340.jpg 768w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1536x680.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-2048x907.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-600x266.jpg 600w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-135x60.jpg 135w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-203x90.jpg 203w" sizes="100vw" /></figure>\n\n\n\n<p>Now you’ll see 3 tabs: one for business location(s), one for opening hours, and one for map.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="478" src="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-1024x478.png" alt="aioseo local seo settings" class="wp-image-154770" srcset="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-1024x478.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-300x140.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-768x359.png 768w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-600x280.png 600w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-128x60.png 128w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-193x90.png 193w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings.png 1353w" sizes="100vw" /></figure>\n\n\n\n<p>Click on each tab and fill in the form.</p>\n\n\n\n<p>This local SEO process adds code called <em>schema markup</em> to your website.</p>\n\n\n\n<p>This helps Google understand your business and match it to relevant search queries.</p>\n\n\n\n<h3 id="aioseo-move-forward-with-on-page-seo">Move Forward With On-Page SEO</h3>\n\n\n\n<p>The next step is to begin learning how to optimize individual pages, like blog posts, so they rank higher in search engine results.</p>\n\n\n\n<p>All in One SEO (AIOSEO) will make recommendations for each page of your site. Click on the recommendations to get instructions on what to improve.</p>\n\n\n\n<p>We recommend bookmarking the <a href="https://aioseo.com/blog/">AIOSEO blog</a> and <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube channel</a>. Both have plenty of useful tutorials.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="466" src="https://aioseo.com/wp-content/uploads/2023/03/aioseo-settings-1024x466.png" alt="aioseo general settings" class="wp-image-173004" srcset="https://aioseo.com/wp-content/uploads/2023/03/aioseo-settings-1024x466.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-settings-300x136.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-settings-768x349.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-settings-600x273.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-settings-132x60.png 132w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-settings-198x90.png 198w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-settings.png 1434w" sizes="100vw" /></figure>\n\n\n\n<p>Here are some simple steps to begin your learning journey.</p>\n\n\n\n<ul>\n<li>Learn what a title tag is and <a href="https://aioseo.com/seo-title-tags/">how to optimize it</a>.</li>\n\n\n\n<li>Learn what a meta description is and <a href="https://aioseo.com/how-to-write-meta-descriptions-for-seo/">how to optimize it</a>.</li>\n\n\n\n<li>Learn what alt tags are and how to <a href="https://www.wpbeginner.com/beginners-guide/image-alt-text-vs-image-title-in-wordpress-whats-the-difference/">add them to images</a>.</li>\n\n\n\n<li>Learn what a target keyword (<a href="https://aioseo.com/docs/using-the-focus-keyphrase-to-analyze-your-content/">focus keyphrase</a>) is and how to use it.</li>\n\n\n\n<li>Learn what <a href="https://www.blogtyrant.com/how-to-easily-find-the-best-keywords/" target="_blank" rel="noopener" title="">keyword research</a> is and how it can help your articles rank.</li>\n\n\n\n<li>Learn what <a href="https://aioseo.com/how-to-add-rich-snippets-to-wordpress/">rich snippets</a> are and how to add them to pages.</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="493" src="https://aioseo.com/wp-content/uploads/2023/03/product-schema-1-1024x493.jpg" alt="rich snippet example" class="wp-image-173009" srcset="https://aioseo.com/wp-content/uploads/2023/03/product-schema-1-1024x493.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-1-300x144.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-1-768x370.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-1-600x289.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-1-125x60.jpg 125w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-1-187x90.jpg 187w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-1.jpg 1070w" sizes="100vw" /><figcaption class="wp-element-caption"><em>Learn how to </em><a href="https://aioseo.com/how-to-add-product-review-schema-in-wordpress/"><em>add product schema</em></a><em> to get these types of search snippets.</em></figcaption></figure>\n\n\n\n<h2 id="aioseo-bonus-seo-tips">Bonus SEO Tips</h2>\n\n\n\n<ul>\n<li><strong>Business directory listings</strong> impact your ranking. And they&#8217;re easy to get. Move forward on this today with our guide <a href="https://aioseo.com/how-to-get-local-seo-citations/">How to Get Local SEO Citations</a>.</li>\n\n\n\n<li>Reviews can provide valuable <strong>customer feedback</strong>. Learn from the positive and negative Google Reviews.</li>\n\n\n\n<li><strong>Google review policies</strong>: Google doesn&#8217;t allow misrepresentation or misinformation in reviews. Fake reviews and paid reviews are also policy violations. Find out more <a href="https://support.google.com/local-guides/answer/7400114?hl=en">here</a>.</li>\n\n\n\n<li><strong>Customer experience</strong>: Every business owner wants interactions and sales to result in happy customers. Take time to think through what you want the customer experience to be like: from when they first hear of your brand to when you ask for a review.</li>\n\n\n\n<li><strong>Plan for conversions</strong>: Make the most of your SEO efforts by planning calls-to-action (CTAs). WordPress users will like OptinMonster, a beginner-friendly, low-cost tool that&#8217;s effective in<a href="https://optinmonster.com/lead-generation/" target="_blank" rel="noopener" title=""> boosting conversions and sales</a>. (We use it too.)</li>\n</ul>\n\n\n\n<h2 id="aioseo-summing-it-up">Summing it Up</h2>\n\n\n\n<p>Being proactive with Google Reviews is part of your online reputation management.</p>\n\n\n\n<p>Good review management, plus business directory listings and website SEO, can elevate your visibility in google searches and influence consumer purchasing decisions.</p>\n\n\n\n<h2 id="aioseo-whats-next">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you learn why Google Reviews are important and how to manage them for positive impact.</p>\n\n\n\n<p>You can also check out our article <a href="https://aioseo.com/what-is-nap-in-seo/">What is NAP in SEO?</a> and <a href="https://aioseo.com/small-business-seo-scams-how-to-detect-and-avoid-them/" title="">How to Avoid SEO Scams</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href="https://twitter.com/aioseopack" target="_blank" rel="noopener nofollow" title="">Twitter</a>, <a href="https://www.linkedin.com/company/aioseo/" target="_blank" rel="noopener nofollow" title="">LinkedIn</a>, or <a href="https://facebook.com/aioseopack/" target="_blank" rel="noopener nofollow" title="">Facebook</a> to stay in the loop.</p>The post <a href="https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/">How to Manage Google Reviews for Improved SEO (Small Business Guide)</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:70:"https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:5;a:6:{s:4:"data";s:85:"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:65:"How to Write Meta Descriptions for SEO (Boost CTR &amp; Rankings)";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:140:"https://aioseo.com/how-to-write-meta-descriptions-for-seo/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-write-meta-descriptions-for-seo";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:66:"https://aioseo.com/how-to-write-meta-descriptions-for-seo/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 27 Mar 2023 14:27:36 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:5:{i:0;a:5:{s:4:"data";s:9:"Tutorials";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:30:"how to write meta descriptions";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:38:"how to write meta descriptions for seo";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:26:"meta description generator";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:27:"meta descriptions wordpress";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:27:"https://aioseo.com/?p=37991";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:541:"<p>Do you want to know how to write meta descriptions for SEO that’ll increase your organic search traffic, CTR (Click-Through-Rate), and rankings on Google? In this post, we’ll show you how to write meta descriptions for SEO, and to easily add them in WordPress. We’ll also cover what a meta description is and why you need it.</p>\nThe post <a href="https://aioseo.com/how-to-write-meta-descriptions-for-seo/">How to Write Meta Descriptions for SEO (Boost CTR & Rankings)</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Kato Nkhoma";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:31791:"<p>Do you want to know how to write meta descriptions for SEO that’ll increase your organic search traffic, CTR (Click-Through-Rate), and rankings on Google?</p>\n\n\n\n<p>Research by <a href="https://aioseo.com/recommends/ahrefs" target="_blank" rel="noreferrer noopener nofollow">Ahrefs</a> has shown that 74.98% of the top 10 ranking web pages have a meta description, which means it’s important to optimize yours for SEO.&nbsp;</p>\n\n\n\n<p>In this article, we’ll show you how to easily write meta descriptions for SEO and add them in WordPress. We’ll also cover what a meta description is and why you need it.</p>\n\n\n\n<p>Here’s a quick overview of what we’ll cover in this post. Simply click on these quick links to jump straight to different sections:</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#what-is-a-meta-description-in-wordpress">What Is a Meta Description in WordPress?</a></li><li><a href="#why-do-you-need-a-meta-description">Why Do You Need a Meta Description?</a></li><li><a href="#how-to-write-meta-descriptions-for-seo">How to Write Meta Descriptions for SEO?</a><ul><li><a href="#aioseo-1-include-your-focus-keyword">1. Include Your Focus Keyword</a></li><li><a href="#aioseo-2-describe-your-pages-content">2. Describe Your Page’s Content</a></li><li><a href="#aioseo-3-include-a-call-to-action-to-increase-ctr">3. Include a Call to Action to Increase CTR</a></li><li><a href="#aioseo-4-be-unique-and-interesting">4. Be Unique and Interesting</a></li></ul></li><li><a href="#easily-add-your-meta-description-in-wordpress">Easily Add Your Meta Descriptions in WordPress</a><ul><li><a href="#aioseo-use-the-ai-title-description-generator-to-effortlessly-create-meta-descriptions-with-1-click">How to Automatically Add Meta Descriptions Using the AI Title/Description Generator (1-Click)</a></li><li><a href="#aioseo-adding-your-meta-description">How to Manually Add Your Meta Description</a><ul></ul></li><li><a href="#aioseo-easily-double-check-that-youve-added-your-focus-keyword">Easily Double-Check That You&#8217;ve Added Your Focus Keyword</a></li><li><a href="#aioseo-analyzing-your-seo">Analyzing Your SEO</a></li></ul></li></ul></div>\n</div></div>\n\n\n\n<ul>\n<li></li>\n</ul>\n\n\n\n<p>Alright, let’s get started by first explaining what a meta description in WordPress is.</p>\n\n\n\n<h2 id="what-is-a-meta-description-in-wordpress">What Is a Meta Description in WordPress?</h2>\n\n\n\n<p>A meta description in WordPress is an HTML element or attribute that gives a brief summary of what your web page is about.&nbsp;It gives searchers a sneak peek of your article on <a href="https://aioseo.com/what-are-serps/" title="What Are SERPs (And Why Are they Important to SEO)?">search engine results pages</a> (SERPs), hopefully encouraging them to click on your search listing.</p>\n\n\n\n<p>Here’s an example of a meta description on Google for the search query: “best keto recipes”:</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="730" height="173" src="https://aioseo.com/wp-content/uploads/2021/03/example-of-meta-description-on-google.png" alt="Example of a meta description in Google''s search results" class="wp-image-33479" srcset="https://aioseo.com/wp-content/uploads/2021/03/example-of-meta-description-on-google.png 730w, https://aioseo.com/wp-content/uploads/2021/03/example-of-meta-description-on-google-300x71.png 300w, https://aioseo.com/wp-content/uploads/2021/03/example-of-meta-description-on-google-600x142.png 600w" sizes="(max-width: 730px) 100vw, 730px" /></figure>\n\n\n\n<p>Google and other search engines often show the meta description in their search results. So by writing good, interesting and actionable meta descriptions, you can get more people to click through to your website and increase sales for your business.</p>\n\n\n\n<h2 id="why-do-you-need-a-meta-description">Why Do You Need a Meta Description?</h2>\n\n\n\n<p>Meta descriptions won’t directly help you rank, but compelling and actionable meta descriptions will convince more people to click on those links. More clicks mean more traffic, and it can also lead to higher rankings in search engines.</p>\n\n\n\n<p>Additionally, meta descriptions let Google know what your page is about. Even though Google doesn’t always use your meta description and sometimes adds its own based on your content, you should write them in case it does. </p>\n\n\n\n<p>Writing good meta descriptions is especially important for your homepage, product and category pages since they help in establishing your brand.&nbsp;</p>\n\n\n\n<h2 id="how-to-write-meta-descriptions-for-seo">How to Write Meta Descriptions for SEO?</h2>\n\n\n\n<p>When it comes to writing meta descriptions for SEO, you should do the following:</p>\n\n\n\n<ol>\n<li>Include Your Focus Keyword&nbsp;</li>\n\n\n\n<li>Describe Your Page’s Content&nbsp;</li>\n\n\n\n<li>Include a Call to Action </li>\n\n\n\n<li>Make Them Unique and Interesting</li>\n</ol>\n\n\n\n<p>We understand that this can feel like a lot&#8230;</p>\n\n\n\n<p>&#8230;but depending on the niche you’re active in and the purpose of your site, you should at least try to implement as many of the above as possible to maximize your search traffic, clicks, and rankings. </p>\n\n\n\n<p>Let’s dig in a bit deeper&#8230;</p>\n\n\n\n<h3 id="aioseo-1-include-your-focus-keyword">1. Include Your Focus Keyword</h3>\n\n\n\n<p>Every meta description should include the focus keyword or keyphrase that you want to rank for.&nbsp;</p>\n\n\n\n<p>Always start by <a href="https://aioseo.com/best-seo-keyword-analysis-tool/" title="8 Best SEO Keyword Analysis Tools You Need to Know in 2023">performing keyword research</a> to find the best keywords for your content that have search volume and will match the search intent.</p>\n\n\n\n<p>Adding your focus keyword is also important because Google highlights search terms by bolding them when they match the user’s search terms. This helps users to notice them more easily.&nbsp;</p>\n\n\n\n<p>For example, here you can see how Google has highlighted the search terms from the search query: “best SEO plugin for WordPress”:</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="213" src="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-example.png" alt="Example of how to write meta descriptions and including the keyword." class="wp-image-172152" srcset="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-example.png 702w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-example-300x91.png 300w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-example-600x182.png 600w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-example-190x58.png 190w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-example-297x90.png 297w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>As you can see, it only takes a second to scan this meta description to see that it answers the search query, resulting in more clicks and higher rankings.</p>\n\n\n\n<h3 id="aioseo-2-describe-your-pages-content">2. Describe Your Page’s Content</h3>\n\n\n\n<p>A good meta description should describe your page’s content. The recommended character limit is 155-160 characters, so you need to summarize your most important content in about 2 sentences.</p>\n\n\n\n<p>AIOSEO will help you get the right length. It shows how many characters you&#8217;ve used and warns if you exceed the max recommended characters for your meta description. </p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="730" height="173" src="https://aioseo.com/wp-content/uploads/2021/05/max-recommended-characters-meta-description-in-asioseo.png" alt="" class="wp-image-38156" srcset="https://aioseo.com/wp-content/uploads/2021/05/max-recommended-characters-meta-description-in-asioseo.png 730w, https://aioseo.com/wp-content/uploads/2021/05/max-recommended-characters-meta-description-in-asioseo-300x71.png 300w, https://aioseo.com/wp-content/uploads/2021/05/max-recommended-characters-meta-description-in-asioseo-600x142.png 600w, https://aioseo.com/wp-content/uploads/2021/05/max-recommended-characters-meta-description-in-asioseo-190x45.png 190w, https://aioseo.com/wp-content/uploads/2021/05/max-recommended-characters-meta-description-in-asioseo-380x90.png 380w" sizes="(max-width: 730px) 100vw, 730px" /></figure>\n\n\n\n<p>As easy as 1-2-3!</p>\n\n\n\n<h3 id="aioseo-3-include-a-call-to-action-to-increase-ctr">3. Include a Call to Action to Increase CTR</h3>\n\n\n\n<p>A call to action can prompt searchers not only to click on your link but also to do something once they arrive on your site. For example, <a href="https://wpforms.com/best-business-voip-and-internet-phone-systems/" target="_blank" rel="noreferrer noopener">call a phone number</a>, sign up for a free trial, or take a special action.</p>\n\n\n\n<p>Here’s an example of MonsterInsights meta description, which lets people know that they can <a href="https://aioseo.com/how-to-set-up-google-analytics-on-a-wordpress-site/" title="How to Set Up Google Analytics on a WordPress Site (Easy Way)">set up Google Analytics for WordPress</a> with just a few clicks:&nbsp;</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="730" height="147" src="https://aioseo.com/wp-content/uploads/2021/05/call-to-action-meta-description-1.png" alt="Call to action meta description for the best analytics plugin for WordPress MonsterInsights" class="wp-image-38158" srcset="https://aioseo.com/wp-content/uploads/2021/05/call-to-action-meta-description-1.png 730w, https://aioseo.com/wp-content/uploads/2021/05/call-to-action-meta-description-1-300x60.png 300w, https://aioseo.com/wp-content/uploads/2021/05/call-to-action-meta-description-1-600x121.png 600w, https://aioseo.com/wp-content/uploads/2021/05/call-to-action-meta-description-1-190x38.png 190w, https://aioseo.com/wp-content/uploads/2021/05/call-to-action-meta-description-1-447x90.png 447w" sizes="(max-width: 730px) 100vw, 730px" /></figure>\n\n\n\n<p>In addition, the stats of 12 million downloads will also work as proof that other website owners are using the plugin and encourage searchers to download it as well. </p>\n\n\n\n<h3 id="aioseo-4-be-unique-and-interesting">4. Be Unique and Interesting</h3>\n\n\n\n<p>Many large sites auto-populate their meta descriptions, so the first thing you should do is to make sure they’re unique and interesting.</p>\n\n\n\n<p>Ask yourself this question: Would the meta description spike your interest to want to know more and click on the link? Put yourself in your customer’s shoes.</p>\n\n\n\n<p>Does this sound overwhelming?</p>\n\n\n\n<p>No need to worry because AIOSEO helps you easily write meta descriptions for SEO and add them to your site in a heartbeat, which we’ll show you next.</p>\n\n\n\n<h2 id="easily-add-your-meta-description-in-wordpress">Easily Add Your Meta Descriptions in WordPress</h2>\n\n\n\n<p>One of the easiest ways to add meta descriptions in WordPress is to use a powerful SEO plugin like <a href="https://aioseo.com/pricing/" title="Pricing">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class="wp-block-image size-large"><a href="https://aioseo.com"><img decoding="async" width="730" height="447" src="https://aioseo.com/wp-content/uploads/2021/02/all-in-one-seo-homepage.png" alt="The best WordPress SEO plugin, All in One SEO" class="wp-image-26967" srcset="https://aioseo.com/wp-content/uploads/2021/02/all-in-one-seo-homepage.png 730w, https://aioseo.com/wp-content/uploads/2021/02/all-in-one-seo-homepage-300x184.png 300w, https://aioseo.com/wp-content/uploads/2021/02/all-in-one-seo-homepage-600x367.png 600w" sizes="(max-width: 730px) 100vw, 730px" /></a></figure>\n\n\n\n<p><a href="https://aioseo.com/pricing/" title="Pricing">AIOSEO</a> is a powerful yet easy-to-use SEO plugin that has been downloaded over 100 million times. Millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs. That’s because the plugin has many powerful features and modules designed to help you properly configure your SEO settings. </p>\n\n\n\n<p>Examples of the SEO features you get with AIOSEO  include:</p>\n\n\n\n<ul>\n<li><strong>Search Statistics:</strong> This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong>Next-gen Schema generator</strong>: This is a no-code <a href="https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/" title="Announcing AIOSEO 4.2.5: Next-Gen Schema Generator to Improve Your SEO Rankings">schema generator</a> that enables users to generate and output any type of schema markup on your site.</li>\n\n\n\n<li><strong>Redirection Manager</strong>: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and <a href="https://aioseo.com/index-your-website-on-google/" title="9 Quick &amp; Easy Ways to Index Your Website on Google">index your site</a>.</li>\n\n\n\n<li><strong>Link Assistant</strong>: Powerful internal linking tool that <a href="https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/" title="6 Ways Link Assistant Can Save You Time On Internal Link Building">automates building links</a> between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong>Rich Snippets Schema</strong> — add schema markup to your pages and get more clicks and traffic with <a href="https://aioseo.com/how-to-add-rich-snippets-to-wordpress/" title="How to Add Rich Snippets to WordPress (The Easy Way)">rich snippets</a>.</li>\n\n\n\n<li><strong>Local Business SEO</strong> — boost rankings for all your Business Listings and get featured in <a href="https://aioseo.com/a-complete-local-seo-checklist/" title="A Complete Local SEO Checklist: 10 Tips to Improve Rankings">Google’s Knowledge Panel and Google Maps</a>.</li>\n</ul>\n\n\n\n<p>These are just a few awesome SEO tools and features you can access with AIOSEO.</p>\n\n\n\n<p>To get started adding and optimizing meta descriptions to your articles, you first need to <a href="https://aioseo.com/docs/installing-all-in-one-seo-pro/" title="Installing All in One SEO Pro">install and activate AIOSEO</a> on your website. If you’ve never installed a plugin before, you can check out WPBeginner’s guide on <a href="https://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners/" target="_blank" rel="noreferrer noopener">how to install a WordPress plugin</a>.</p>\n\n\n\n<h3 id="aioseo-use-the-ai-title-description-generator-to-effortlessly-create-meta-descriptions-with-1-click">How to Automatically Add Meta Descriptions Using the AI Title/Description Generator (1-Click)</h3>\n\n\n\n<p>One of the easiest ways to create meta descriptions is using AIOSEO&#8217;s <a href="https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/" title="Our OpenAI Integration Just Got 10x More Affordable – Now Using ChatGPT!">AI Title/Description Generator</a>. This is a powerful tool powered by ChatGPT. The AI Title/Description Generator takes the labor out of crafting <a href="https://aioseo.com/seo-title-tags/" title="How to Write Great SEO Title Tags for Search Engines and People">post titles</a> and meta descriptions, all with just the click of a button! </p>\n\n\n\n<p>All you have to do to use this game-changing <a href="https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/" title="How to Use a Meta Description Generator in WordPress">meta description generator</a> is click on the robot icon next to the meta description field.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="194" src="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-1.png" alt="Click the robot button to generate meta descriptions." class="wp-image-170245" srcset="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-1.png 702w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-1-300x83.png 300w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-1-600x166.png 600w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-1-190x53.png 190w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-1-326x90.png 326w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>If this is your first time using this feature, you&#8217;ll be prompted to create an OpenAI account, and the setup wizard will walk you through the process of creating an account and connecting it to AIOSEO.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="496" src="https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-openai-register.png" alt="Create an account with OpenAI to get started using the AI Title/Description Generator." class="wp-image-170247" srcset="https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-openai-register.png 702w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-openai-register-300x212.png 300w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-openai-register-600x424.png 600w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-openai-register-85x60.png 85w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-openai-register-127x90.png 127w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Once you&#8217;re done, you can continue auto-generating meta descriptions for your articles by clicking on the robot icon next to the meta description field. When you do this, the AI Title/Description Generator will generate 5 suggestions based on your content.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="462" src="https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples.png" alt="The meta description generator gives you 5 suggestions to choose from." class="wp-image-170248" srcset="https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples.png 702w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-300x197.png 300w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-600x395.png 600w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-91x60.png 91w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-137x90.png 137w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Select the one you want by clicking the&nbsp;<strong>+</strong>&nbsp;button and tweak it according to your taste.</p>\n\n\n\n<p>For step-by-step instructions on using this powerful meta description generator, <a href="https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/" title="How to Use a Meta Description Generator in WordPress">check out this guide</a>.</p>\n\n\n\n<h3 id="aioseo-adding-your-meta-description">How to Manually Add Your Meta Description</h3>\n\n\n\n<p>To manually add meta descriptions to your articles, simply scroll down in the post or page you’re editing to the <strong>AIOSEO Settings</strong>.&nbsp;</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="282" src="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-settings.png" alt="Snippet preview in the AIOSEO settings" class="wp-image-170337" srcset="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-settings.png 702w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-settings-300x121.png 300w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-settings-600x241.png 600w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-settings-149x60.png 149w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-settings-224x90.png 224w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Here you’ll first see a <strong>Snippet</strong> <strong>Preview</strong> that shows an example of how your content will look in search results based on the Title and Meta Description you enter.</p>\n\n\n\n<h4 id="aioseo-using-smart-tags-in-your-meta-description">Using Smart Tags in Your Meta Description</h4>\n\n\n\n<p>And to make it super easy for you to optimize your meta descriptions in WordPress, AIOSEO has added pre-installed smart tags with different variables you can use.&nbsp;</p>\n\n\n\n<p>To start adding them, you need to scroll down to the <strong>Meta Description </strong>section and then click on any of the smart tags. In this example, we’ve added the <strong>+ Post Excerpt </strong>smart tag.&nbsp;</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="211" src="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-post-excerpt.png" alt="Adding your meta description using smart tags in All in One SEO" class="wp-image-170344" srcset="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-post-excerpt.png 702w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-post-excerpt-300x90.png 300w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-post-excerpt-600x180.png 600w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-post-excerpt-190x57.png 190w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-post-excerpt-299x90.png 299w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>AIOSEO will then automatically add your post&#8217;s excerpt as meta description.&nbsp;</p>\n\n\n\n<p>And you can also include other variables, such as <strong>+ Author First Name</strong> or<strong> </strong>+<strong> Author Last Name</strong>.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="385" src="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-smart-tags.png" alt="View all smart tags in All in One SEO" class="wp-image-170349" srcset="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-smart-tags.png 702w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-smart-tags-300x165.png 300w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-smart-tags-600x329.png 600w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-smart-tags-109x60.png 109w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-smart-tags-164x90.png 164w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>To see all of the smart tags, click on the <strong>View all tags</strong> link.&nbsp;</p>\n\n\n\n<h4 id="aioseo-manually-entering-your-meta-description">Manually Entering Your Meta Description in WordPress</h4>\n\n\n\n<p>You also have the option to enter your meta description manually. Simply type in your description directly into the field.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="234" src="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-manual.png" alt="Type in your meta description in the provided field." class="wp-image-170352" srcset="https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-manual.png 702w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-manual-300x100.png 300w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-manual-600x200.png 600w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-manual-180x60.png 180w, https://aioseo.com/wp-content/uploads/2021/05/how-to-write-meta-descriptions-for-seo-manual-270x90.png 270w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Don’t forget that the meta description should also include your focus keyword or keyphrase.</p>\n\n\n\n<p>Plus, with AIOSEO, you can also <a href="https://aioseo.com/how-to-add-emojis-to-your-seo-titles-and-meta-descriptions/" title="How to Add Emojis to Your SEO Titles and Meta Descriptions">add emojis to your meta descriptions</a>. Doing so makes them stand out on SERPs, resulting in a <a href="https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/" title="8 Proven Ways to Increase Your Organic Clickthrough Rates">boost in clicks</a> and SEO.</p>\n\n\n\n<h3 id="aioseo-easily-double-check-that-youve-added-your-focus-keyword">Easily Double-Check That You&#8217;ve Added Your Focus Keyword</h3>\n\n\n\n<p>With AIOSEO, you even get an analysis of your focus keyword or keyphrase. It&#8217;ll check that you’ve used it in the meta description and other areas that&#8217;ll help to improve your SEO.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="730" height="350" src="https://aioseo.com/wp-content/uploads/2021/05/focus-keyphrase-analysis-in-all-in-one-seo.png" alt="Analyzing the focus keyphrase in meta description in All in One SEO" class="wp-image-37999" srcset="https://aioseo.com/wp-content/uploads/2021/05/focus-keyphrase-analysis-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/05/focus-keyphrase-analysis-in-all-in-one-seo-300x144.png 300w, https://aioseo.com/wp-content/uploads/2021/05/focus-keyphrase-analysis-in-all-in-one-seo-600x288.png 600w, https://aioseo.com/wp-content/uploads/2021/05/focus-keyphrase-analysis-in-all-in-one-seo-125x60.png 125w, https://aioseo.com/wp-content/uploads/2021/05/focus-keyphrase-analysis-in-all-in-one-seo-188x90.png 188w" sizes="(max-width: 730px) 100vw, 730px" /></figure>\n\n\n\n<p>This helps ensure that your meta descriptions are SEO-friendly.</p>\n\n\n\n<h3 id="aioseo-analyzing-your-seo">Analyzing Your SEO</h3>\n\n\n\n<p>AIOSEO makes it easy to improve your SEO with its SEO analysis tool.</p>\n\n\n\n<p>In the <strong>Basic SEO</strong> section, you can view an SEO analysis of your whole page&#8217;s content and get tons of helpful tips to boost your overall SEO score.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="730" height="369" src="https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-basic-seo-1.png" alt="Basic SEO analysis in All in One SEO" class="wp-image-37351" srcset="https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-basic-seo-1.png 730w, https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-basic-seo-1-300x152.png 300w, https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-basic-seo-1-600x303.png 600w, https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-basic-seo-1-119x60.png 119w, https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-basic-seo-1-178x90.png 178w" sizes="(max-width: 730px) 100vw, 730px" /></figure>\n\n\n\n<p>It tells you what you’ve optimized well and gives recommendations on what you need to improve (which will be marked in red).</p>\n\n\n\n<p>The <strong>Page Analysis</strong> even analyzes your <strong>Title</strong> and gives immediate results on the title length, if the title has a number, and includes <a href="https://optinmonster.com/700-power-words-that-will-boost-your-conversions/" target="_blank" rel="noreferrer noopener">power words or sentiment words</a>. These are important factors to attract more clicks.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="730" height="241" src="https://aioseo.com/wp-content/uploads/2021/03/title-analysis-in-all-in-one-seo-1.png" alt="SEO title analysis in All in One SEO" class="wp-image-33477" srcset="https://aioseo.com/wp-content/uploads/2021/03/title-analysis-in-all-in-one-seo-1.png 730w, https://aioseo.com/wp-content/uploads/2021/03/title-analysis-in-all-in-one-seo-1-300x99.png 300w, https://aioseo.com/wp-content/uploads/2021/03/title-analysis-in-all-in-one-seo-1-600x198.png 600w" sizes="(max-width: 730px) 100vw, 730px" /></figure>\n\n\n\n<p>The<strong> Readability</strong> tool is also useful since Google has increased its focus on how well your content reads and is structured.&nbsp;The longer you get users to stay on your page, the more useful Google thinks your content is and will favor it.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="730" height="551" src="https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-readability.png" alt="Readability analysis in All in One SEO" class="wp-image-37353" srcset="https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-readability.png 730w, https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-readability-300x226.png 300w, https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-readability-600x453.png 600w, https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-readability-79x60.png 79w, https://aioseo.com/wp-content/uploads/2021/04/aioseo-page-analysis-readability-119x90.png 119w" sizes="(max-width: 730px) 100vw, 730px" /></figure>\n\n\n\n<p>As you can see, the Readability analysis gives you lots of valuable tips on how to improve your content and boost your rankings on Google.</p>\n\n\n\n<p>In addition, if you also want to learn how to optimize your SEO title, you can check out <a href="https://aioseo.com/how-to-change-the-seo-title-in-wordpress/" title="How to Easily Change the SEO Title in WordPress (Step by Step)">how to change your SEO title in WordPress</a>.</p>\n\n\n\n<p>And there you have it!</p>\n\n\n\n<p>Use these tips to start crafting compelling and actionable meta descriptions and watch your search traffic, click-through rate, and rankings improve quickly.</p>\n\n\n\n<p>We hope this post helped you learn how to write meta descriptions for SEO and easily add them to your WordPress site using AIOSEO. You may also want to check out other articles on our blog, like our <a href="https://aioseo.com/ultimate-wordpress-seo-guide/" title="Ultimate WordPress SEO Guide: Optimize Your Site in 2023">ultimate WordPress SEO guide</a> or our list of <a href="https://aioseo.com/seo-best-practices/" title="SEO Best Practices: 20 Ultimate SEO Tips to Boost Rankings">SEO best practices</a> to help you rank higher on search engines.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href="https://twitter.com/aioseopack" target="_blank" rel="noopener nofollow" title="">Twitter</a>, <a href="https://www.linkedin.com/company/aioseo/" target="_blank" rel="noopener nofollow" title="">LinkedIn</a>, or <a href="https://facebook.com/aioseopack/" target="_blank" rel="noopener nofollow" title="">Facebook</a> to stay in the loop.</p>The post <a href="https://aioseo.com/how-to-write-meta-descriptions-for-seo/">How to Write Meta Descriptions for SEO (Boost CTR & Rankings)</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:63:"https://aioseo.com/how-to-write-meta-descriptions-for-seo/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:6;a:6:{s:4:"data";s:88:"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:55:"How to Use a Google Business Profile to Boost Local SEO";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:178:"https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-a-google-business-profile-to-imrpove-local-seo";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:86:"https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/#comments";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 23 Mar 2023 15:00:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:6:{i:0;a:5:{s:4:"data";s:4:"Blog";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:8:"SEO Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:23:"Google Business Profile";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:18:"Google My Business";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:9:"local seo";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:5;a:5:{s:4:"data";s:10:"Site Audit";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://aioseo.com/?p=170728";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:489:"<p>Wondering whether setting up a Google Business Profile is worth your time? Around 87% of consumers use Google to evaluate local businesses. Creating a Google Business Profile is part of giving your small business every advantage. In this article, you&#8217;ll&#8230;</p>\nThe post <a href="https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/">How to Use a Google Business Profile to Boost Local SEO</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:15:"Sherrie Gossett";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:31845:"<p>Wondering whether setting up a Google Business Profile is worth your time?</p>\n\n\n\n<p>Around <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noopener nofollow" title="">87%</a> of consumers use Google to evaluate local businesses. Creating a Google Business Profile is part of giving your small business every advantage.</p>\n\n\n\n<p>In this article, you&#8217;ll find out how a Google Business Profile benefits business owners, how to set one up today, and how to optimize it for SEO.</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-what-is-a-google-business-profile">What&#8217;s a Google Business Profile?</a></li><li><a href="#aioseo-benefits-of-google-my-business-profile-gbp">Benefits</a></li><li><a href="#aioseo-how-to-create-a-google-my-business-profile">How to Create Your Profile</a></li><li><a href="#aioseo-how-to-optimize-your-google-business-profile-for-seo">How to Optimize it</a><ul></ul></li><li><a href="#aioseo-importance-of-star-ratings-and-reviews">How to Manage Your Reviews for SEO</a><ul></ul></li><li><a href="#aioseo-next-optimize-your-website">Next: Optimize Your Website</a><ul></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id="aioseo-what-is-a-google-business-profile">What is a Google Business Profile?</h2>\n\n\n\n<p>Google Business Profile is a free tool you can use to display your business information, hours, and contact information across local search results.</p>\n\n\n\n<p>It&#8217;s easy to set up: you&#8217;ll create an account and fill in your information.</p>\n\n\n\n<p>Once complete, your business will have a prominent display that appears in local search results including in Google Maps searches.</p>\n\n\n\n<p>Here&#8217;s an example of a Google Business Profile appearing in a search for &#8220;Brasserie Blanc Leeds.&#8221;</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="588" src="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1-1024x588.jpg" alt="google business profile brasserie blanc" class="wp-image-170749" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1-1024x588.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1-300x172.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1-768x441.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1-600x344.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1-105x60.jpg 105w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1-157x90.jpg 157w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1.jpg 1371w" sizes="100vw" /></figure>\n\n\n\n<p>If you do the same search in <strong>Google Maps</strong>, on a desktop, the profile displays to the left of the map.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="636" src="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-1024x636.jpg" alt="google business profile in google maps" class="wp-image-170751" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-1024x636.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-300x186.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-768x477.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-1536x954.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-2048x1272.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-600x373.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-97x60.jpg 97w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-google-maps-145x90.jpg 145w" sizes="100vw" /></figure>\n\n\n\n<p>The profile provides searchers with useful information like the hours the restaurant is open, and whether they offer dining-in or strictly take-out.</p>\n\n\n\n<p>Searchers can even book a table without leaving Google Maps.</p>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>Google Business Profile was formerly called Google My Business (or GMB for short). </p>\n</div>\n\n\n\n<h2 id="aioseo-benefits-of-google-my-business-profile-gbp">Benefits of Google My Business Profile (GBP)</h2>\n\n\n\n<p>Because these profiles are prominent in search results, they offer several benefits.</p>\n\n\n\n<ul>\n<li>Your profile information appears in several different areas of local search, including Google Maps.</li>\n\n\n\n<li>Google Star ratings and reviews of your business will be visible in your profile.</li>\n\n\n\n<li>You can create a strong first impression with the profile.</li>\n\n\n\n<li>Used well, your profile can boost <a href="https://optinmonster.com/lead-generation/" target="_blank" rel="noopener" title="">conversions</a> too.</li>\n</ul>\n\n\n\n<p>Additionally, Google Business Profile is perceived to be the single most important local SEO ranking factor, according to a recent <a href="https://whitespark.ca/local-search-ranking-factors/" target="_blank" rel="noopener nofollow" title="">survey</a> of marketing professionals.</p>\n\n\n\n<h2 id="aioseo-how-to-create-a-google-my-business-profile">How to Create a Google My Business Profile</h2>\n\n\n\n<p>To create a Google My Business Profile go to google.com/business.</p>\n\n\n\n<ul>\n<li>Click the <strong>Manage Now</strong> button to get started.</li>\n\n\n\n<li>You&#8217;ll be given an option to login with an existing Gmail address or to create a new Google account or new Gmail address.</li>\n\n\n\n<li>From there, follow Google&#8217;s prompts.</li>\n</ul>\n\n\n\n<p>The instructions are clear and easy to follow.</p>\n\n\n\n<p>You&#8217;ll add location (if applicable) and contact information. It&#8217;s not mandatory to list a location. Businesses without a storefront or physical location can simply skip the location step.</p>\n\n\n\n<p>You can also add photos and videos along with news, announcements, or offers.</p>\n\n\n\n<h2 id="aioseo-how-to-optimize-your-google-business-profile-for-seo">How to Optimize Your Google Business Profile for SEO</h2>\n\n\n\n<p>Optimizing your profile for SEO is simple. Some of these recommended steps are one-time actions. Others are ongoing. Let&#8217;s dive in.</p>\n\n\n\n<h3 id="aioseo-business-category-be-precise">Business Category: Be Precise</h3>\n\n\n\n<p>It pays to be <strong><em>precise</em></strong> about the business categories you select: These will impact what searches your business appears in. </p>\n\n\n\n<p>(You&#8217;ll select a primary category for your business. You also have the option to select secondary categories.)</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="890" height="719" src="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-categories.png" alt="google business profile categories" class="wp-image-170752" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-categories.png 890w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-categories-300x242.png 300w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-categories-768x620.png 768w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-categories-600x485.png 600w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-categories-74x60.png 74w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-categories-111x90.png 111w" sizes="100vw" /></figure>\n\n\n\n<p>Don’t be surprised if Google updates your category. It may do so if you’ve chosen the wrong one. In this case, when you log in, you’ll see a message asking you to accept Google’s revision.</p>\n\n\n\n<h3 id="aioseo-completeness-more-is-better">Completeness: More is Better</h3>\n\n\n\n<p>Take care to make your profile as complete as possible. This will include filling in all relevant information.</p>\n\n\n\n<p>And take advantage of the option to post inviting photos or offers. Your Google Business Profile is a prominent part of local search, and you can control how your business appears.</p>\n\n\n\n<h3 id="aioseo-keep-business-hours-updated">Keep Business Hours Updated</h3>\n\n\n\n<p>Google strives to offer the most reliable, as well as relevant, information to local searchers.</p>\n\n\n\n<p>For this reason it&#8217;s important to ensure that your hours are updated for holidays or are changed when necessary.</p>\n\n\n\n<p>Remember: <em>Your hours will also show up in Google Maps searches</em>. The last thing any small business wants is someone complaining on Google that they drove to a business that was listed as open, but it was closed.</p>\n\n\n\n<h3 id="aioseo-keep-your-nap-up-to-date-and-consistent">Keep Your NAP Up-to-Date and Consistent</h3>\n\n\n\n<p>The same holds true for &#8220;NAP&#8221; — your business Name, Address, and Phone number. When these change, immediately update your Google Business Profile.</p>\n\n\n\n<p>You&#8217;ll also want to update your NAP on other sites, like your social media profiles, your website, and any listings in business directories. To update the latter, follow our <a href="https://aioseo.com/how-to-get-local-seo-citations/">simple instructions here</a>.</p>\n\n\n\n<p>Keeping your <a href="https://aioseo.com/what-is-nap-in-seo/">NAP consistent</a> across the internet is important for SEO.</p>\n\n\n\n<h3 id="aioseo-take-advantage-of-google-business-profiles-special-features">Take Advantage of Google Business Profile&#8217;s Special Features</h3>\n\n\n\n<p>There are a number of special features available in Google Business Profile that can help you attract new customers.</p>\n\n\n\n<p>For example,</p>\n\n\n\n<ul>\n<li>Service-based businesses can include a link to <strong>book appointments.</strong></li>\n\n\n\n<li>Ecommerce stores can list <strong>products</strong> along with prices and stock status.</li>\n\n\n\n<li>Restaurants can post their menu, provide buttons for &#8220;<strong>Order takeout</strong>&#8221; or &#8220;<strong>Order delivery</strong>.&#8221;</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-restaurant.png" alt="google business profile restaurant" class="wp-image-170747" width="500" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-restaurant.png 838w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-restaurant-285x300.png 285w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-restaurant-768x809.png 768w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-restaurant-600x632.png 600w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-restaurant-57x60.png 57w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-restaurant-85x90.png 85w" sizes="100vw" /></figure>\n\n\n\n<h3 id="aioseo-keep-your-profile-updated">Keep Your Profile Updated</h3>\n\n\n\n<p>The most common mistake we see small business owners making with Google Business Profile is they set it up, then ignore it.</p>\n\n\n\n<ul>\n<li>Adding new content to your profile conveys to searchers, and Google, that your business is active and thriving.</li>\n\n\n\n<li>Special offers posted to your profile can attract new customers.</li>\n\n\n\n<li>Replies to Google reviews can sway customers as well.</li>\n</ul>\n\n\n\n<p>Indeed, recency of reviews is a factor that can impact your rankings and persuade searchers to choose your business.</p>\n\n\n\n<p>It&#8217;s worth taking a close look at how <strong>star ratings</strong> and <strong>reviews work</strong>, and what you need to do to optimize them for SEO.</p>\n\n\n\n<h2 id="aioseo-importance-of-star-ratings-and-reviews">Importance of Star Ratings and Reviews</h2>\n\n\n\n<p>All Google Business Profiles feature a star rating for that business. This star rating is the average of all customer ratings. The total number of customer reviews displays next to it.</p>\n\n\n\n<p>These star ratings and reviews have a big impact on buyer decisions.</p>\n\n\n\n<ul>\n<li><a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noopener nofollow" title="">98%</a> of searchers read online reviews of local businesses</li>\n\n\n\n<li>And Google is &#8220;the most trusted review platform,&#8221; according to BrightLocal research.</li>\n</ul>\n\n\n\n<p>Interestingly, star ratings show up in several areas of Google Search.</p>\n\n\n\n<p>They show up in the Local Pack.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="551" src="https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-1024x551.jpg" alt="google star ratings in search results" class="wp-image-170754" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-1024x551.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-300x161.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-768x413.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-1536x827.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-2048x1102.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-600x323.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-111x60.jpg 111w, https://aioseo.com/wp-content/uploads/2023/03/google-star-ratings-local-pack-167x90.jpg 167w" sizes="100vw" /></figure>\n\n\n\n<p>They appear in Google Maps searches when users click or mouseover a pin.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="491" src="https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps-1024x491.jpg" alt="star ratings in google maps" class="wp-image-170755" srcset="https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps-1024x491.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps-300x144.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps-768x369.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps-1536x737.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps-600x288.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps-125x60.jpg 125w, https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps-188x90.jpg 188w, https://aioseo.com/wp-content/uploads/2023/03/star-ratings-google-maps.jpg 1596w" sizes="100vw" /></figure>\n\n\n\n<p>And they appear in Google Ads, including <a href="https://aioseo.com/what-are-local-services-ads/">Local Services Ads</a>.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="359" src="https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-1024x359.png" alt="examples of google local services ads" class="wp-image-170757" srcset="https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-1024x359.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-300x105.png 300w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-768x269.png 768w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-1536x538.png 1536w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-2048x718.png 2048w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-600x210.png 600w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-171x60.png 171w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-257x90.png 257w" sizes="100vw" /></figure>\n\n\n\n<p>So, consumers are seeing these star ratings for your local business <em>everywhere.</em></p>\n\n\n\n<p>Here&#8217;s how you can make the most of this.</p>\n\n\n\n<h3 id="aioseo-continue-soliciting-reviews">Continue Soliciting Reviews</h3>\n\n\n\n<p>After you get your first 5 or 10 reviews, don&#8217;t stop. Make it a habit to ask for reviews from every customer.</p>\n\n\n\n<p>Research shows that around <a href="https://www.brightlocal.com/research/local-consumer-review-survey-2022/" target="_blank" rel="noopener nofollow" title="">73%</a> of local shoppers are swayed by the presence of <em>recent </em>reviews of a business.</p>\n\n\n\n<p>And a Semrush <a href="https://www.semrush.com/blog/local-seo-rankings/" target="_blank" rel="noopener nofollow" title="">study</a> suggests that <em>quantity</em> of reviews is more important than the star rating average, <em>as long as the average is 4.1 or higher</em>.</p>\n\n\n\n<h3 id="aioseo-aim-to-increase-your-star-rating-average">Aim to Increase Your Star Rating Average</h3>\n\n\n\n<p>While quantity may be more important quality, the Semrush study, like all research of its type, relies on averages. What works best for your business may fall outside of those averages.</p>\n\n\n\n<p>Besides, a higher star rating average may help your business increase trust, traffic, and revenue.</p>\n\n\n\n<p>To give yourself every advantage, set a goal to increase your star rating average.</p>\n\n\n\n<p>We do this ourselves. Many businesses have found this practice to be useful.</p>\n\n\n\n<p>Not surprisingly, the BrightLocal study we cited above showed that:</p>\n\n\n\n<ul>\n<li><strong>85%</strong> of searchers consider the overall average star rating of a business to be “important” of “very important.”</li>\n\n\n\n<li>When <em>comparing</em> businesses, <strong>76% </strong>of searchers considered which one had the higher average star rating.</li>\n</ul>\n\n\n\n<h3 id="aioseo-respond-promptly">Respond Promptly</h3>\n\n\n\n<p>Create a routine for responding promptly to reviews. This shows that your business&#8217;s customer service is active.</p>\n\n\n\n<p>And respond proactively to negative reviews. Consider creating a templated routine that staff can use when responding: that may include text and actions.</p>\n\n\n\n<p>Remember: People can later change and update their reviews. More importantly, others will get a positive impression of your customer service.</p>\n\n\n\n<p>Don’t be too concerned about negative reviews. Google <a href="https://support.google.com/business/answer/3474122?hl=en" target="_blank" rel="noopener nofollow" title="">reports</a> that &#8220;Customers find a mix of positive and negative reviews <em>more trustworthy</em>.&#8221;</p>\n\n\n\n<h2 id="aioseo-next-optimize-your-website">Next: Optimize Your Website</h2>\n\n\n\n<p>While Google Business Profile and <a href="https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/" title="">customer reviews</a> are key factors for local ranking, they’re not the only ones. How well your <em>website</em> ranks also impacts how your business performs in the Local Pack.</p>\n\n\n\n<p>As Google puts it: “Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.”</p>\n\n\n\n<p>This is where a plugin like <a href="https://aioseo.com/pricing/">All in One SEO (AIOSEO)</a> comes in.</p>\n\n\n\n<p>Designed to enable beginners to get pro-level results, this plugin makes complicated SEO tasks as simple as clicking buttons and filling out forms.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="485" src="https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png" alt="aioseo homepage" class="wp-image-140989" srcset="https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w" sizes="100vw" /></figure>\n\n\n\n<p>All in One SEO (AIOSEO) has thousands of 5-star ratings on WordPress.org. And it&#8217;s currently used by over 3 million sites.</p>\n\n\n\n<p>As an added bonus, you’ll get access to AIOSEO’s world-class support team, staffed with experienced software engineers.</p>\n\n\n\n<h3 id="aioseo-set-up-local-seo-basics">Step 1: Set Up Local SEO Basics</h3>\n\n\n\n<p>Once you&#8217;ve <a href="https://aioseo.com/pricing/">downloaded</a> and <a href="https://aioseo.com/docs/installing-all-in-one-seo-pro/">installed the plugin</a>, you’re ready to set up your local SEO basics.</p>\n\n\n\n<p>In the WordPress admin bar go to <strong>AIOSEO » Local SEO</strong>.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="454" src="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1024x454.jpg" alt="aioseo local seo" class="wp-image-154766" srcset="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1024x454.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-300x133.jpg 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-768x340.jpg 768w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1536x680.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-2048x907.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-600x266.jpg 600w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-135x60.jpg 135w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-203x90.jpg 203w" sizes="100vw" /><figcaption class="wp-element-caption"><em>The admin bar is the black horizontal bar at the top of the WordPress editor. Hovering your cursor over the AIOSEO logo will cause a drop-down list of menu items to appear.</em></figcaption></figure>\n\n\n\n<p>That will open a window with 3 tabs: for <strong>Locations</strong>, <strong>Opening Hours</strong>, and <strong>Maps</strong>.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="478" src="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-1024x478.png" alt="aioseo local seo settings" class="wp-image-154770" srcset="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-1024x478.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-300x140.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-768x359.png 768w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-600x280.png 600w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-128x60.png 128w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-193x90.png 193w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings.png 1353w" sizes="100vw" /></figure>\n\n\n\n<ul>\n<li>Click on each tab.</li>\n\n\n\n<li>Then fill in the requested information.</li>\n</ul>\n\n\n\n<p>This local SEO process adds code called <em>schema markup</em> to your website. The code helps Google understand your content better and match your business to relevant search queries.</p>\n\n\n\n<h3 id="aioseo-step-2-check-your-seo-analysis">Step 2: Check Your Homepage SEO</h3>\n\n\n\n<p>Next, review your homepage for improvements.</p>\n\n\n\n<p>To do this, in the WordPress admin bar, navigate to <strong>AIOSEO » SEO Analysis.</strong></p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="517" src="https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-1024x517.png" alt="aioseo seo analysis menu item" class="wp-image-170734" srcset="https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-1024x517.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-300x151.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-768x388.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-1536x776.png 1536w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-2048x1034.png 2048w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-600x303.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-119x60.png 119w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-seo-analysis-178x90.png 178w" sizes="100vw" /></figure>\n\n\n\n<p>Now, you&#8217;ll see your website&#8217;s overall <strong>Site Score</strong>.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="520" src="https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-1024x520.png" alt="aioseo site score" class="wp-image-170735" srcset="https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-1024x520.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-300x152.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-768x390.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-1536x780.png 1536w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-2048x1040.png 2048w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-600x305.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-118x60.png 118w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-site-score-177x90.png 177w" sizes="100vw" /></figure>\n\n\n\n<p>And beneath that is a <strong>Complete SEO Checklist</strong>.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="643" src="https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-1024x643.png" alt="aioseo complete seo checklist" class="wp-image-170737" srcset="https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-1024x643.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-300x188.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-768x482.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-1536x964.png 1536w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-2048x1286.png 2048w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-600x377.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-96x60.png 96w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-complete-seo-checklist-143x90.png 143w" sizes="100vw" /></figure>\n\n\n\n<p>This checklist provides an analysis of your <strong>homepage </strong>with recommended action items. These are sorted by:</p>\n\n\n\n<ul>\n<li>Important Issues (flagged in red)</li>\n\n\n\n<li>Recommended Improvements</li>\n\n\n\n<li>Good results.</li>\n</ul>\n\n\n\n<p>We recommend tackling <strong>Important Issues</strong> first.</p>\n\n\n\n<p>Clicking on an item will provide the specific action steps to take.</p>\n\n\n\n<p>For example, this checklist item tells us that our homepage is missing a meta description. And it provides a button to click that will take you to the area you need to add the description to.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="605" src="https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-1024x605.png" alt="aioseo edit meta description" class="wp-image-170739" srcset="https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-1024x605.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-300x177.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-768x454.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-1536x908.png 1536w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-2048x1211.png 2048w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-600x355.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-101x60.png 101w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-meta-description-missing-1-152x90.png 152w" sizes="100vw" /></figure>\n\n\n\n<h3 id="aioseo-learn-to-optimize-your-content">Step 3: Learn to Optimize Your Content</h3>\n\n\n\n<p>When you finish working through the items in your SEO Analysis report, we recommend learning how to optimize individual web pages for SEO.</p>\n\n\n\n<p>You’ll be surprised at how easy it is to learn this. To get started, explore these options:</p>\n\n\n\n<ul>\n<li>Learn how to optimize <a href="https://aioseo.com/seo-title-tags/">titles</a> and <a href="https://aioseo.com/how-to-write-meta-descriptions-for-seo/">article descriptions</a></li>\n\n\n\n<li>Learn what a <a href="https://aioseo.com/docs/using-the-focus-keyphrase-to-analyze-your-content/">focus keyword</a> is and how to use it.</li>\n\n\n\n<li>Learn what <a href="https://aioseo.com/how-to-add-rich-snippets-to-wordpress/">rich snippets</a> are and how to create them.</li>\n</ul>\n\n\n\n<p>And bookmark this blog to learn more.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="477" src="https://aioseo.com/wp-content/uploads/2023/03/product-schema-1024x477.jpg" alt="product schema rich snippet example" class="wp-image-170741" srcset="https://aioseo.com/wp-content/uploads/2023/03/product-schema-1024x477.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-300x140.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-768x358.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-600x280.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-129x60.jpg 129w, https://aioseo.com/wp-content/uploads/2023/03/product-schema-193x90.jpg 193w, https://aioseo.com/wp-content/uploads/2023/03/product-schema.jpg 1180w" sizes="100vw" /><figcaption class="wp-element-caption"><em>Above: These search results are rich snippets, made possible with <a href="https://aioseo.com/how-to-add-product-review-schema-in-wordpress/" title="">product schema</a> markup</em>.</figcaption></figure>\n\n\n\n<h2 id="aioseo-whats-next">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you learn why having a Google Business Profile is important for your small business success and how you can make the most of it.</p>\n\n\n\n<p>Also consider exploring <a href="https://aioseo.com/what-are-local-services-ads/">Local Services Ads</a> and how to <a href="https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/">get more traffic with FAQs</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href="https://twitter.com/aioseopack" target="_blank" rel="noopener nofollow" title="">Twitter</a>, <a href="https://www.linkedin.com/company/aioseo/" target="_blank" rel="noopener nofollow" title="">LinkedIn</a>, or <a href="https://facebook.com/aioseopack/" target="_blank" rel="noopener nofollow" title="">Facebook</a> to stay in the loop.</p>The post <a href="https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/">How to Use a Google Business Profile to Boost Local SEO</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:82:"https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"1";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:7;a:6:{s:4:"data";s:85:"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:52:"How to Use a Meta Description Generator in WordPress";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:168:"https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-a-meta-description-generator-in-wordpress";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:81:"https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/#comments";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 20 Mar 2023 15:28:24 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:5:{i:0;a:5:{s:4:"data";s:8:"SEO Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:11:"AI SEO tool";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:30:"AI Title/Description Generator";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:26:"meta description generator";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:26:"optimize meta descriptions";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://aioseo.com/?p=169881";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:472:"<p>Would you like to know how to use a meta description generator in WordPress? Crafting optimized meta descriptions is essential to SEO and conversion rate optimization (CRO). Because of this, you must invest time, effort, and resources to ensure yours&#8230;</p>\nThe post <a href="https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/">How to Use a Meta Description Generator in WordPress</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Kato Nkhoma";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:14832:"<ul></ul>\n\n\n\n<p>Would you like to know how to use a meta description generator in WordPress?</p>\n\n\n\n<p>Crafting optimized meta descriptions is essential to SEO and conversion rate optimization (CRO). Because of this, you must invest time, effort, and resources to ensure yours does the job of boosting your SEO and <a href="https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/" title="8 Proven Ways to Increase Your Organic Clickthrough Rates">clickthrough rates</a> (CTR).</p>\n\n\n\n<p>In this article, we’ll show you how to use a meta description generator in WordPress so you can save time and boost your search rankings.</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-what-are-meta-descriptions">What are Meta Descriptions?</a></li><li><a href="#aioseo-how-to-use-a-meta-description-generator-in-wordpress">How to Use a Meta Description Generator in WordPress</a><ul><li><a href="#aioseo-step-1-install-all-in-one-seo-aioseo">Step 1: Install All In One SEO (AIOSEO)</a></li><li><a href="#aioseo-step-2-create-an-openai-account-and-generate-an-api-key">Step 2. Create an OpenAI Account and Generate an API Key</a></li><li><a href="#aioseo-step-3-connect-your-openai-account-with-aioseo">Step 3. Connect Your OpenAI Account with AIOSEO</a></li><li><a href="#aioseo-step-4-generate-meta-descriptions">Step 4: Generate Meta Descriptions</a></li></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id="aioseo-what-are-meta-descriptions">What are Meta Descriptions?</h2>\n\n\n\n<p>Meta descriptions are the short snippets of text that appear below the page title on search listings that appear on search engine results pages (SERPs). They summarize what a page is about, which can significantly attract clicks and boost search engine rankings.&nbsp;</p>\n\n\n\n<p>Plus, meta descriptions also help search engines know what your page is about, leading to better indexing and ranking.</p>\n\n\n\n<p>Therefore, you must <a href="https://aioseo.com/how-to-write-meta-descriptions-for-seo/" title="How to Write Meta Descriptions for SEO (Boost CTR &amp; Rankings)">craft optimized meta descriptions</a> to improve your chances of ranking high on SERPs.&nbsp;</p>\n\n\n\n<p>And one way to do that is to use a meta description generator.</p>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>Note: This feature is only available on paid plans. <a href="https://aioseo.com/pricing/" title="Pricing">Click here</a> to upgrade your plan.</p>\n</div>\n\n\n\n<h2 id="aioseo-how-to-use-a-meta-description-generator-in-wordpress">How to Use a Meta Description Generator in WordPress</h2>\n\n\n\n<p>Ready to boost your search rankings by using a meta description generator in WordPress?</p>\n\n\n\n<p>Let’s get to it.</p>\n\n\n\n<h3 id="aioseo-step-1-install-all-in-one-seo-aioseo">Step 1: Install All In One SEO (AIOSEO)</h3>\n\n\n\n<p>The first step to using a meta description generator in WordPress is to install and activate <a href="https://aioseo.com/pricing/" title="Pricing">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="700" height="311" src="https://aioseo.com/wp-content/uploads/2023/01/aioseo.png" alt="AIOSEO is one of the best SEO plugins on the market and has a meta description generator." class="wp-image-151544" srcset="https://aioseo.com/wp-content/uploads/2023/01/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-600x267.png 600w" sizes="(max-width: 700px) 100vw, 700px" /></figure>\n\n\n\n<p><a href="https://aioseo.com/pricing/" title="Pricing">AIOSEO</a> is the best WordPress SEO plugin on the market and has been downloaded over 100 million times. Millions of savvy website owners and marketers trust the plugin to help them dominate <a href="https://aioseo.com/what-are-serps/" title="What Are SERPs (And Why Are they Important to SEO)?">search engine results pages</a> (SERPs) and drive relevant traffic to their sites. This is because the plugin has many <a href="https://aioseo.com/features/" title="Features">powerful SEO features and modules</a> to help you optimize your website for search engines and users.</p>\n\n\n\n<p>One of the most beloved features in AIOSEO is the brand-new <a href="https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/" title="Our OpenAI Integration Just Got 10x More Affordable – Now Using ChatGPT!">AI Title/Description Generator</a>.&nbsp;</p>\n\n\n\n<p>This revolutionary module Uses <strong>ChatGPT</strong> to generate optimized meta descriptions for your posts.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href="https://aioseo.com/docs/installing-all-in-one-seo-pro/" title="Installing All in One SEO Pro">installation guide</a>.</p>\n\n\n\n<h3 id="aioseo-step-2-create-an-openai-account-and-generate-an-api-key">Step 2. Create an OpenAI Account and Generate an API Key</h3>\n\n\n\n<p>To use the AI Title/Description Generator, you must first create an OpenAI account. Doing so enables you to generate an API key to link your AIOSEO account to OpenAI.&nbsp; OpenAI is the company behind ChatGPT.</p>\n\n\n\n<p>So, if you don’t have an OpenAI account yet, head over to <a href="https://openai.com/" target="_blank" rel="noopener nofollow" title="OpenAI">OpenAI</a>, click <strong>Get Started</strong>, and follow the steps to creating an account.&nbsp;</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="496" src="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-openai-register.png" alt="To get started, create an OpenAI account." class="wp-image-169885" srcset="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-openai-register.png 702w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-openai-register-300x212.png 300w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-openai-register-600x424.png 600w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-openai-register-85x60.png 85w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-openai-register-127x90.png 127w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Once your account is created, click on your profile and click on view API keys on the drop-down menu.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="522" src="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-view-api-keys.png" alt="Click the view API keys link to create a unique API key." class="wp-image-169886" srcset="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-view-api-keys.png 702w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-view-api-keys-300x223.png 300w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-view-api-keys-600x446.png 600w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-view-api-keys-81x60.png 81w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-view-api-keys-121x90.png 121w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>This will open a page where you can generate your API key. To do that, click on the <strong>Create new secret key</strong> button.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="422" src="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-create-api-key.png" alt="Click the Create new secret keybutton." class="wp-image-169887" srcset="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-create-api-key.png 702w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-create-api-key-300x180.png 300w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-create-api-key-600x361.png 600w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-create-api-key-100x60.png 100w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-create-api-key-150x90.png 150w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>OpenAI will then generate an API key for you:</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="485" src="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1.jpeg" alt="Copy the generated API key. " class="wp-image-169889" srcset="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1.jpeg 702w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1-300x207.jpeg 300w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1-600x415.jpeg 600w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1-87x60.jpeg 87w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1-130x90.jpeg 130w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Copy the API key by clicking on the green “copy” button next to the API key.</p>\n\n\n\n<h3 id="aioseo-step-3-connect-your-openai-account-with-aioseo">Step 3. Connect Your OpenAI Account with AIOSEO</h3>\n\n\n\n<p>Once you have generated and copied your API key, head to your site and open a page or post in editor mode. Next, scroll down to the AIOSEO meta box, where you’ll find our brand new robot button inside the <strong>Post Title</strong> and <strong>Meta Description</strong> boxes.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="699" height="353" src="https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1.png" alt="Click the Robot button, and a modal will open, asking you to paste your API key." class="wp-image-165754" srcset="https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1.png 699w, https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1-300x152.png 300w, https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1-600x303.png 600w, https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1-119x60.png 119w, https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1-178x90.png 178w" sizes="(max-width: 699px) 100vw, 699px" /></figure>\n\n\n\n<p>Click the <strong>Robot</strong> button, and a modal will open, asking you to paste your API key.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="410" src="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1.png" alt="Paste your API key" class="wp-image-169892" srcset="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1.png 702w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1-300x175.png 300w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1-600x350.png 600w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1-103x60.png 103w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-api-key-1-154x90.png 154w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>Once you’ve pasted your API key, click the <strong>Connect</strong> button.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="702" height="358" src="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-paste-api-key-1.jpeg" alt="Click the Connect button" class="wp-image-169893" srcset="https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-paste-api-key-1.jpeg 702w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-paste-api-key-1-300x153.jpeg 300w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-paste-api-key-1-600x306.jpeg 600w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-paste-api-key-1-118x60.jpeg 118w, https://aioseo.com/wp-content/uploads/2023/03/meta-description-generator-paste-api-key-1-176x90.jpeg 176w" sizes="(max-width: 702px) 100vw, 702px" /></figure>\n\n\n\n<p>And that’s it! You can now use the AI-powered meta description generator to craft optimized meta descriptions and post titles.</p>\n\n\n\n<h3 id="aioseo-step-4-generate-meta-descriptions">Step 4: Generate Meta Descriptions</h3>\n\n\n\n<p>After connecting your OpenAI account to AIOSEO, you can now use the meta description generator. To do this, click the <strong>Robot</strong> button in the AIOSEO meta box. The AI Title/Description generator will then scan your content and offer 5 suggestions based on the main theme of your content.</p>\n\n\n\n<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/inBzExEB38ENl__y25accfMr6Y_O_tEGI5e7QzBZCtk3TEusTjWFJflU3JyM6zpuiWjVC6hu_RM5gnp8o7qpH4jlNBOJOAfvOBR4WiEbvEO7Oo3_X9qlQwCoovhrfFPPPmWFmAhiI_oTQFcLTKKvWqY" alt="OpenAI will generate 5 meta description examples for you to choose from. "/></figure>\n\n\n\n<p>Select the one you want by clicking on the <strong>+</strong> button. Next, tweak and refine it according to your taste.</p>\n\n\n\n<p>And that’s it!</p>\n\n\n\n<p>You’ve used a meta description generator to boost your search engine rankings.</p>\n\n\n\n<p>We hope this post helped you learn how to use a meta description generator to boost your search engine rankings. You may also want to check out other articles on our blog, like our list of the <a href="https://aioseo.com/best-ai-seo-tools-for-wordpress/" title="The 6 Best AI SEO Tools for WordPress in 2023">best AI SEO tools for WordPress</a> and our tutorial on <a href="https://aioseo.com/how-to-add-emojis-to-your-wordpress-blog/" title="How to Add Emojis to Your WordPress Blog (Super Easy)">adding emojis in meta descriptions</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href="https://twitter.com/aioseopack" target="_blank" rel="noopener nofollow" title="">Twitter</a>, <a href="https://www.linkedin.com/company/aioseo/" target="_blank" rel="noopener nofollow" title="">LinkedIn</a>, or <a href="https://facebook.com/aioseopack/" target="_blank" rel="noopener nofollow" title="">Facebook</a> to stay in the loop.</p>The post <a href="https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/">How to Use a Meta Description Generator in WordPress</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:77:"https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:2:"11";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:8;a:6:{s:4:"data";s:73:"\n		\n		\n					\n		\n		\n		\n				\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:74:"Our OpenAI Integration Just Got 10x More Affordable – Now Using ChatGPT!";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:202:"https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/?utm_source=rss&utm_medium=rss&utm_campaign=our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:98:"https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/#comments";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 16 Mar 2023 17:30:48 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:1:{i:0;a:5:{s:4:"data";s:4:"Blog";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://aioseo.com/?p=168649";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:497:"<p>At AIOSEO, we are always looking for ways to improve our product and make SEO easier for everyone. Last week we announced our brand new OpenAI integration to help you generate high-quality SEO titles and meta descriptions. And just like&#8230;</p>\nThe post <a href="https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/">Our OpenAI Integration Just Got 10x More Affordable – Now Using ChatGPT!</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:14:"Benjamin Rojas";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:5922:"<p>At AIOSEO, we are always looking for ways to improve our product and make SEO easier for everyone. Last week we <a href="https://aioseo.com/dominate-search-rankings-with-aioseos-ai-title-description-generator/" title="Dominate Search Rankings with AIOSEO’s AI Title/Description Generator">announced our brand new OpenAI integration</a> to help you generate high-quality SEO titles and meta descriptions.</p>\n\n\n\n<p>And just like that, we&#8217;ve made it even better!</p>\n\n\n\n<p>We listened to your feedback and heard that you wanted to get <strong>better results at a lower cost</strong>. Today I&#8217;m happy to announce that as of AIOSEO Pro 4.3.3, we made the switch to <strong>ChatGPT</strong> for our AI Title/Description Generator.</p>\n\n\n\n<p>Switching to ChatGPT will provide better results at a fraction of the cost! The new API is 10x cheaper than the original Davinci model.</p>\n\n\n\n<p>With the integration of ChatGPT, we are confident that you will be able to generate SEO metadata even more efficiently and effectively than before and rank higher in search results.</p>\n\n\n\n<p>So, what does this mean for you? Let&#8217;s dive in&#8230;</p>\n\n\n\n<h2>Easily Craft High-Quality Post Titles and Meta Descriptions</h2>\n\n\n\n<p>With this latest update, <strong>nothing changes for you at all</strong>. Our brand new AI Title/Description Generator still takes the labor out of crafting post titles and meta descriptions, and all with just the click of a button!</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="699" height="353" src="https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1.png" alt="" class="wp-image-165754" srcset="https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1.png 699w, https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1-300x152.png 300w, https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1-600x303.png 600w, https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1-119x60.png 119w, https://aioseo.com/wp-content/uploads/2023/03/seo-title-generator-1-178x90.png 178w" sizes="(max-width: 699px) 100vw, 699px" /></figure>\n\n\n\n<p>Simply click on the robot icon that&#8217;s embedded in the <strong>Post Title</strong> and <strong>Meta Description</strong> fields. The integration with OpenAI will take it the rest of the way and generate 5 high-quality suggestions based on your content.</p>\n\n\n\n<p>Here&#8217;s an example where we generated suggestions for our post about adding box shadows in WordPress:</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="700" height="378" src="https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results.jpeg" alt="" class="wp-image-165755" srcset="https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results.jpeg 700w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-300x162.jpeg 300w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-600x324.jpeg 600w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-111x60.jpeg 111w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-167x90.jpeg 167w" sizes="(max-width: 700px) 100vw, 700px" /></figure>\n\n\n\n<p>After that, just click on the plus button to add your preferred suggestion directly to the SEO meta fields.</p>\n\n\n\n<figure class="wp-block-image size-full"><img decoding="async" width="699" height="168" src="https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-2.jpeg" alt="" class="wp-image-165756" srcset="https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-2.jpeg 699w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-2-300x72.jpeg 300w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-2-600x144.jpeg 600w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-2-190x46.jpeg 190w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-2-374x90.jpeg 374w" sizes="(max-width: 699px) 100vw, 699px" /></figure>\n\n\n\n<p>You can always edit the suggestion afterward if you need to adjust it.</p>\n\n\n\n<h2>Transform Your SEO Strategy with the AI Title/Description Generator</h2>\n\n\n\n<p>With our new AI Title/Description Generator, generating engaging SEO post titles and meta descriptions is just a click away! This powerful tool saves you time and ensures that your metadata is optimized for search engines and users.</p>\n\n\n\n<p>For those with a lot of content to update, manually updating post titles and meta descriptions on hundreds of pages can be daunting. But with our new AI Title/Description Generator, this task is accomplished effortlessly and efficiently, providing you with optimized content that has a better chance of ranking higher and generating more clicks.</p>\n\n\n\n<p>Don&#8217;t miss out on this essential tool for your SEO needs. Check out our product <a href="https://aioseo.com/changelog/" title="AIOSEO Changelog">changelog</a> to see the other notable improvements we&#8217;ve made to many features you love.</p>\n\n\n\n<p>As a reminder, our ChatGPT OpenAI integration is available in AIOSEO Pro 4.3.3. We encourage all our users to upgrade today and take advantage of this fantastic feature.</p>\n\n\n\n<p>We are committed to providing our users with the best possible service, and this change is just one example of how we are continuously working to improve our product.</p>\n\n\n\n<p>Thank you for choosing AIOSEO for your SEO needs. We look forward to helping you succeed in your online endeavors!</p>\n\n\n\n<p><em>-Benjamin Rojas (President of AIOSEO).</em></p>The post <a href="https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/">Our OpenAI Integration Just Got 10x More Affordable – Now Using ChatGPT!</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:94:"https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"7";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:9;a:6:{s:4:"data";s:85:"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:57:"What is the Google Guaranteed Badge for Local Businesses?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:176:"https://aioseo.com/what-is-the-google-guaranteed-badge-for-local-businesses/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-google-guaranteed-badge-for-local-businesses";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:85:"https://aioseo.com/what-is-the-google-guaranteed-badge-for-local-businesses/#comments";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 16 Mar 2023 14:05:30 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:5:{i:0;a:5:{s:4:"data";s:4:"Blog";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:8:"SEO Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:23:"Google Guaranteed badge";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:21:"Google Screened badge";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:9:"local seo";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://aioseo.com/?p=166784";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:513:"<p>Wondering what the Google Guaranteed program for local service-based businesses is? If you&#8217;ve searched on Google for local services you&#8217;ve probably seen ads at the top with a green checkmark next to the phrase &#8220;Google Guaranteed.&#8221; In this article we&#8217;ll&#8230;</p>\nThe post <a href="https://aioseo.com/what-is-the-google-guaranteed-badge-for-local-businesses/">What is the Google Guaranteed Badge for Local Businesses?</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:15:"Sherrie Gossett";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:20432:"<p>Wondering what the Google Guaranteed program for local service-based businesses is?</p>\n\n\n\n<p>If you&#8217;ve searched on Google for local services you&#8217;ve probably seen ads at the top with a green checkmark next to the phrase &#8220;Google Guaranteed.&#8221;</p>\n\n\n\n<p>In this article we&#8217;ll explain what the guarantee is and how you can get it for your business.</p>\n\n\n\n<p>We&#8217;ll start by taking a look at Google&#8217;s Local Services Ads. These are the ads that provide the &#8220;Google Guaranteed&#8221; promise.</p>\n\n\n\n<div class="is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background"><div class="wp-block-group__inner-container">\n<p>In This Article</p>\n\n\n\n<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-what-are-google-local-services-ads">What are Google Local Services Ads?</a><ul></ul></li><li><a href="#aioseo-what-is-the-google-screened-badge">What is the Google Screened Badge?</a></li><li><a href="#aioseo-what-is-the-google-guarantee-badge">What is the Google Guaranteed Badge?</a></li><li><a href="#aioseo-how-to-get-started-with-local-services-ads-and-become-google-guaranteed">How to Get Started</a></li><li><a href="#aioseo-how-to-set-up-your-local-seo">How to Set Up Your Local SEO</a><ul></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id="aioseo-what-are-google-local-services-ads">What are Google Local Services Ads?</h2>\n\n\n\n<p>Google&#8217;s Local Services Ads (LSA) are lead generation ads that appear in local search results.</p>\n\n\n\n<p>They have a unique pricing set-up: you only pay per lead. This is different from PPC (pay-per-click) ads.</p>\n\n\n\n<ul>\n<li>Searchers who see the ads can call you or send you a message directly through the ad.</li>\n\n\n\n<li>You only pay for the leads that come via the ad.</li>\n</ul>\n\n\n\n<p>In fact, Google allows you to dispute any contact that you think is not a qualified lead. And they&#8217;ll resolve the dispute within a week.</p>\n\n\n\n<p>These ads have several appealing elements:</p>\n\n\n\n<ul>\n<li>You can kick off the process quickly; it only takes minutes to fill out their form.</li>\n\n\n\n<li>You can start getting qualified leads even if you <a href="https://www.seedprod.com/coming-soon-pages-wordpress/" target="_blank" rel="noopener" title="">don&#8217;t have a website set up yet</a>.</li>\n\n\n\n<li>You can appear at the top of local search results for related queries.</li>\n</ul>\n\n\n\n<h2 id="aioseo-screening-and-verification-process">Background Check Process</h2>\n\n\n\n<p>After you fill out a short form with your business information, Google will run a background check on your business.</p>\n\n\n\n<p>This check will include the business owner(s) and any field workers who interact on-site with customers.</p>\n\n\n\n<p>Any required business documents will be verified.</p>\n\n\n\n<h2 id="aioseo-what-is-the-google-screened-badge">What is the Google Screened Badge?</h2>\n\n\n\n<p>As part of the screening process, Google will do a business license check on service providers who are required to carry licenses. This includes lawyers and real estate agents.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="385" src="https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-1024x385.jpg" alt="local services ads google screened" class="wp-image-162325" srcset="https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-1024x385.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-300x113.jpg 300w, https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-768x289.jpg 768w, https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-1536x578.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-2048x771.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-600x226.jpg 600w, https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-159x60.jpg 159w, https://aioseo.com/wp-content/uploads/2023/02/google-screened-local-services-ads-239x90.jpg 239w" sizes="100vw" /></figure>\n\n\n\n<p>Ads that feature these licensed professionals will display a green checkmark next to the phrase &#8220;Google Screened.&#8221; And searchers can click to see the business&#8217;s license number.</p>\n\n\n\n<h2 id="aioseo-what-is-the-google-guarantee-badge">What is the Google Guaranteed Badge?</h2>\n\n\n\n<p>The Google Guaranteed badge indicates that the advertised service provider has been screened and verified and they are backed by a <strong>financial guarantee</strong> offered by Google.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="612" src="https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-1024x612.png" alt="local services ads google guaranteed example" class="wp-image-162326" srcset="https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-1024x612.png 1024w, https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-300x179.png 300w, https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-768x459.png 768w, https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-1536x918.png 1536w, https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-2048x1224.png 2048w, https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-600x358.png 600w, https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-100x60.png 100w, https://aioseo.com/wp-content/uploads/2023/02/2-local-services-ads-google-guaranteed-1-151x90.png 151w" sizes="100vw" /></figure>\n\n\n\n<p>To be eligible for reimbursement,</p>\n\n\n\n<ul>\n<li>The customer must procure the business&#8217;s service directly through a Local Services Ad.</li>\n\n\n\n<li>The issue must be dissatisfaction with the <em>quality</em> of work, not dissatisfaction with responsiveness or other factors.</li>\n</ul>\n\n\n\n<p>Reimbursement is up to Google&#8217;s sole discretion and may be up to the full amount paid for the service (subject to a &#8220;lifetime limit&#8221; cap).</p>\n\n\n\n<p>This lifetime limit caps vary between countries. For example, in the U.S. the cap is set at $2,000.</p>\n\n\n\n<h2 id="aioseo-how-to-get-started-with-local-services-ads-and-become-google-guaranteed">How to Get Started With Local Services Ads and Become Google Guaranteed</h2>\n\n\n\n<p>Follow the <a href="https://aioseo.com/what-are-local-services-ads/" title="">instructions here</a> to get up and running with Local Services Ads.</p>\n\n\n\n<p>The process is easy:</p>\n\n\n\n<ul>\n<li>First, you&#8217;ll check your eligibility by seeing whether your particular service is listed.</li>\n\n\n\n<li>Then you&#8217;ll fill out a short form with your business information.</li>\n</ul>\n\n\n\n<p>The Google team will follow up quickly with you.</p>\n\n\n\n<p>Be sure to indicate that you are interested in being &#8220;Google Guaranteed&#8221; when you communicate with your ad representative.</p>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>The Google Guaranteed badge is sometimes referred to in articles as the &#8220;Google Guaranteed Program.&#8221;</p>\n</div>\n\n\n\n<p>After Google completes the background check, you&#8217;ll choose your budget.</p>\n\n\n\n<p>In the meantime, you can set up your local SEO.</p>\n\n\n\n<h2 id="aioseo-how-to-set-up-your-local-seo">How to Set Up Your Local SEO</h2>\n\n\n\n<p>To get started with local SEO, we recommend that you download and install the <a href="https://aioseo.com/pricing/" title="">All in One SEO (AIOSEO) plugin</a>.</p>\n\n\n\n<p>This plugin makes technical SEO tasks as easy as clicking some buttons and filling a form out. Plus, it will give you recommendations for optimizing your content.</p>\n\n\n\n<h3 id="aioseo-download-the-all-in-one-seo-aioseo-plugin">Download the All in One SEO (AIOSEO) Plugin</h3>\n\n\n\n<p>All in One SEO (AIOSEO) is an established WordPress plugin. It’s earned thousands of 5-star ratings on WordPress.org and is currently used by over 3 million people.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="485" src="https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png" alt="aioseo homepage" class="wp-image-140989" srcset="https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w" sizes="100vw" /></figure>\n\n\n\n<p>After downloading and <a href="https://aioseo.com/docs/installing-all-in-one-seo-pro/">installing</a> the plugin, a wizard will open and walk you through a few simple steps. These include:</p>\n\n\n\n<ul>\n<li>Filling out some information about your website.</li>\n\n\n\n<li>Adding your social media profile links.</li>\n</ul>\n\n\n\n<h4 id="aioseo-add-your-business-information">Add Your Business Information</h4>\n\n\n\n<p>Next, in the top admin bar of your WordPress editor go to <strong>AIOSEO » Local SEO</strong>.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="454" src="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1024x454.jpg" alt="aioseo local seo menu" class="wp-image-154766" srcset="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1024x454.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-300x133.jpg 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-768x340.jpg 768w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-1536x680.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-2048x907.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-600x266.jpg 600w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-135x60.jpg 135w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-menu-203x90.jpg 203w" sizes="100vw" /></figure>\n\n\n\n<p>Here you&#8217;ll fill in information about your business&#8217;s:</p>\n\n\n\n<ul>\n<li>Location(s)</li>\n\n\n\n<li>Opening hours</li>\n\n\n\n<li>Google Maps information.</li>\n</ul>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="478" src="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-1024x478.png" alt="aioseo local seo settings" class="wp-image-154770" srcset="https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-1024x478.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-300x140.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-768x359.png 768w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-600x280.png 600w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-128x60.png 128w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings-193x90.png 193w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-local-seo-settings.png 1353w" sizes="100vw" /></figure>\n\n\n\n<p>Note: For the latter, you&#8217;ll need to generate a Google API Key. Follow <a href="https://aioseo.com/docs/setting-up-google-maps/">these instructions</a>.</p>\n\n\n\n<h4 id="aioseo-whats-schema">What&#8217;s Schema?</h4>\n\n\n\n<p>This local SEO process adds code called &#8220;schema&#8221; to your website. This helps Google to match your business to relevant search queries.</p>\n\n\n\n<p>This means Google can easily find and pull this information to display it as a &#8220;knowledge panel.&#8221; Here&#8217;s an example of a knowledge panel for a local business.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="637" src="https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-1024x637.jpg" alt="knowledge panel example" class="wp-image-166792" srcset="https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-1024x637.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-300x187.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-768x478.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-1536x956.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-2048x1275.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-600x373.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-96x60.jpg 96w, https://aioseo.com/wp-content/uploads/2023/03/local-business-knowledge-panel-145x90.jpg 145w" sizes="100vw" /></figure>\n\n\n\n<h4 id="aioseo-content-optimization">Content Optimization</h4>\n\n\n\n<p>You can get recommendations in the plugin for optimizing your content so that it ranks better in search engine results.</p>\n\n\n\n<p>Next, explore these SEO boosters:</p>\n\n\n\n<ul>\n<li>How to optimize your <a href="https://aioseo.com/how-to-check-if-your-google-search-snippets-are-properly-optimized/" title="">title tags and meta descriptions</a>. </li>\n\n\n\n<li>How to add <a href="https://aioseo.com/how-to-add-rich-snippets-to-wordpress/">rich snippets</a>.</li>\n</ul>\n\n\n\n<h3 id="aioseo-create-a-google-my-business-profile">Create a Google My Business Profile</h3>\n\n\n\n<p>We also recommend creating a <a href="https://www.google.com/business/" target="_blank" rel="noopener nofollow" title="">Google Business Profile</a>. Setting up a profile is an action that can improve your local SEO <a href="https://support.google.com/business/answer/7091?hl=en" target="_blank" rel="noopener nofollow" title="">per Google</a>. </p>\n\n\n\n<p>Once you&#8217;ve set it up, this profile will display to the right of Google search results for your business name.</p>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="588" src="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1024x588.jpg" alt="google business profile example" class="wp-image-166796" srcset="https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-1024x588.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-300x172.jpg 300w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-768x441.jpg 768w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-600x344.jpg 600w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-105x60.jpg 105w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example-157x90.jpg 157w, https://aioseo.com/wp-content/uploads/2023/03/google-business-profile-example.jpg 1371w" sizes="100vw" /><figcaption class="wp-element-caption"><em>Google Business Profile displays look like knowledge panels, but they typically contain much more information.</em></figcaption></figure>\n\n\n\n<div class="wp-block-aioseo-theme-notice-box" role="alert">\n<p>You can set up a Google Business Profile and use Local Services Ads even if your website <a href="https://www.seedprod.com/coming-soon-pages-wordpress/" target="_blank" rel="noopener" title="">isn&#8217;t set up yet</a>.</p>\n</div>\n\n\n\n<h3 id="aioseo-get-local-seo-citations">Get Local SEO Citations</h3>\n\n\n\n<p>Many small businesses can benefit from <a href="https://aioseo.com/how-to-get-local-seo-citations/" title="local SEO citations">local SEO citations</a>. These are listings in business directories and data aggregators.</p>\n\n\n\n<p>You only need listings in 1-4 data aggregators and a dozen or so of the top business directories. </p>\n\n\n\n<p>Data aggregators will verify your business details, and other sites will begin to list your business once they see it’s been verified.</p>\n\n\n\n<p>However, it’s still a good idea to proactively submit your business to be listed on a dozen or so of the top directories.</p>\n\n\n\n<p>To get listed, you can use a low-cost service like <a href="https://aioseo.com/recommends/brightlocal" target="_blank" rel="noopener nofollow" title="">BrightLocal.com</a> or WhiteSpark.com. Simply fill out a form, and they&#8217;ll handle the rest.</p>\n\n\n\n<h3 id="aioseo-benefits-of-citations">Benefits of Citations</h3>\n\n\n\n<p>By having your business listed on authoritative sites, Google can see that your business details have been verified.</p>\n\n\n\n<p>These listings also add credibility to your online presence and boost your rankings. Seeing multiple citations of your business can influence potential customers too.</p>\n\n\n\n<h2 id="aioseo-which-service-businesses-are-eligible-for-local-services-ads">Which Service Businesses are Eligible for Local Services Ads?</h2>\n\n\n\n<p>The service businesses eligible for Google&#8217;s Local Services Ads are listed below. Many involve home services or commercial building services. For example, the list includes plumbers, roofers, and electricians.</p>\n\n\n\n<p>However, there are also training services (beauty schools and driving instruction), animal rescue services, real estate agents, financial planners, and lawyers on the list.</p>\n\n\n\n<ul>\n<li>Acupuncture</li>\n\n\n\n<li>Animal rescue services</li>\n\n\n\n<li>Appliance repair</li>\n\n\n\n<li>Beauty school</li>\n\n\n\n<li>Carpentry</li>\n\n\n\n<li>Carpet cleaner</li>\n\n\n\n<li>Child care services</li>\n\n\n\n<li>Countertop services</li>\n\n\n\n<li>Dance instruction</li>\n\n\n\n<li>Dentistry</li>\n\n\n\n<li>Driving instruction</li>\n\n\n\n<li>Electrical</li>\n\n\n\n<li>Fencing</li>\n\n\n\n<li>Financial planning</li>\n\n\n\n<li>First aid training</li>\n\n\n\n<li>Flooring</li>\n\n\n\n<li>Foundations</li>\n\n\n\n<li>Funeral services</li>\n\n\n\n<li>Garage door</li>\n\n\n\n<li>General contracting</li>\n\n\n\n<li>Handyman</li>\n\n\n\n<li>Home inspection</li>\n\n\n\n<li>Home security services</li>\n\n\n\n<li>Home theater services</li>\n\n\n\n<li>House cleaning</li>\n\n\n\n<li>HVAC (Heating and Air Conditioning)</li>\n\n\n\n<li>Junk removal</li>\n\n\n\n<li>Landscaping</li>\n\n\n\n<li>Language instruction</li>\n\n\n\n<li>Law</li>\n\n\n\n<li>Lawn Care</li>\n\n\n\n<li>Locksmith</li>\n\n\n\n<li>Massage school</li>\n\n\n\n<li>Moving</li>\n\n\n\n<li>Personal training</li>\n\n\n\n<li>Pest control</li>\n\n\n\n<li>Pet adoption services</li>\n\n\n\n<li>Pet boarding</li>\n\n\n\n<li>Pet grooming</li>\n\n\n\n<li>Pet training</li>\n\n\n\n<li>Plumbing</li>\n\n\n\n<li>Pool cleaning</li>\n\n\n\n<li>Pool contractor</li>\n\n\n\n<li>Preschool</li>\n\n\n\n<li>Real estate</li>\n\n\n\n<li>Roofing</li>\n\n\n\n<li>Sewage system services</li>\n\n\n\n<li>Siding</li>\n\n\n\n<li>Snow removal services</li>\n\n\n\n<li>Tax services</li>\n\n\n\n<li>Tree services</li>\n\n\n\n<li>Tutoring</li>\n\n\n\n<li>Veterinary services</li>\n\n\n\n<li>Water damage services</li>\n\n\n\n<li>Weight loss services</li>\n\n\n\n<li>Window cleaning</li>\n</ul>\n\n\n\n<h2 id="aioseo-whats-next">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you learn how the Google Guarantee works, and the role that local SEO and Local Services Ads can play in your digital marketing plans.</p>\n\n\n\n<p>You can also check out our article on how to <a href="https://aioseo.com/how-to-boost-your-small-business-seo/">boost your SEO without expert help</a> and our complete <a href="https://aioseo.com/blog-post-seo-checklist/">blog SEO checklist</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href="https://www.youtube.com/c/AIOSEO" target="_blank" rel="noopener nofollow" title="">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href="https://twitter.com/aioseopack" target="_blank" rel="noopener nofollow" title="">Twitter</a>, <a href="https://www.linkedin.com/company/aioseo/" target="_blank" rel="noopener nofollow" title="">LinkedIn</a>, or <a href="https://facebook.com/aioseopack/" target="_blank" rel="noopener nofollow" title="">Facebook</a> to stay in the loop.</p>The post <a href="https://aioseo.com/what-is-the-google-guaranteed-badge-for-local-businesses/">What is the Google Guaranteed Badge for Local Businesses?</a> first appeared on <a href="https://aioseo.com">AIOSEO</a>.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:81:"https://aioseo.com/what-is-the-google-guaranteed-badge-for-local-businesses/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"2";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}}}s:27:"http://www.w3.org/2005/Atom";a:1:{s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:0:"";s:7:"attribs";a:1:{s:0:"";a:3:{s:4:"href";s:24:"https://aioseo.com/feed/";s:3:"rel";s:4:"self";s:4:"type";s:19:"application/rss+xml";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:44:"http://purl.org/rss/1.0/modules/syndication/";a:2:{s:12:"updatePeriod";a:1:{i:0;a:5:{s:4:"data";s:9:"\n	hourly	";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:15:"updateFrequency";a:1:{i:0;a:5:{s:4:"data";s:4:"\n	1	";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}}}}}}}}s:4:"type";i:128;s:7:"headers";O:48:"WpOrg\\Requests\\Utility\\CaseInsensitiveDictionary":1:{s:7:"\0*\0data";a:18:{s:4:"date";s:29:"Fri, 14 Apr 2023 09:06:08 GMT";s:12:"content-type";s:34:"application/rss+xml; charset=UTF-8";s:13:"cf-edge-cache";s:24:"cache,platform=wordpress";s:13:"last-modified";s:29:"Thu, 13 Apr 2023 20:25:40 GMT";s:4:"etag";s:34:""246f9c33d2c5a0d50bea01b592f73b05"";s:15:"x-frame-options";s:22:"SAMEORIGIN, sameorigin";s:12:"x-robots-tag";s:15:"noindex, follow";s:7:"expires";s:29:"Fri, 14 Apr 2023 13:06:08 GMT";s:13:"cache-control";s:21:"public, max-age=14400";s:6:"pragma";s:8:"no-cache";s:4:"link";s:55:"<https://aioseo.com/wp-json/>; rel="https://api.w.org/"";s:25:"strict-transport-security";s:16:"max-age=15768000";s:3:"via";s:10:"1.1 google";s:15:"cf-cache-status";s:3:"HIT";s:3:"age";s:5:"10422";s:4:"vary";s:15:"Accept-Encoding";s:6:"server";s:10:"cloudflare";s:6:"cf-ray";s:20:"7b7aca830c8ec306-VIE";}}s:5:"build";s:14:"20221228115118";}', 'no');
